Sales Development Representative (SDR) (m​/f​/d

Cabka develops clever and transformative solutions for shipping goods around the world. We take plastic waste and transform it into reusable transport packaging. This is how we turn the used into the useful. Transformation is our power because we know that while resources are limited, possibilities are endless. Together with our customers, we transform entire supply chains and beyond, combining technology, innovation, and sustainability.

To us, success means creating solutions that are optimal for our clients and for the planet. In Cabka we believe that every transformation starts with a group of passionate, dedicated, and innovative people. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values RESPECT, PASSION, CREATIVITY, ACCOUNTABILITY.

To continue our success, we are expanding our team and are looking for a new team member for our Marketing team;

Sales Development Representative (SDR) (m/f/d)
based in Valencia

Support Cabka's commercial growth by executing and managing prospecting and campaign activation initiatives that convert opportunities identified by Sales and Product Marketing into qualified pipeline and closed business. The role works closely with Regional Sales and Product Marketing to translate commercial priorities into targeted outreach, structured campaigns, and consistent follow-up.

• Build and maintain target account and contact lists based on priorities defined by Sales and Product Marketing.
• Identify and qualify potential customers within target segments and industries.
• Research key decision-makers and buying centers within target accounts.
• Prepare and execute outreach sequences across relevant channels (email, phone, Linked In, etc.).
• Follow up with prospects and manage the qualification process.
• Maintain accurate and up-to-date customer and prospect data in the CRM.
• Work closely with Regional Sales Managers and Account Managers to prioritize and action opportunities.

• Translate input from Sales, Account Managers, and Product Marketing into structured outbound campaigns.
• Plan, launch, and manage prospecting and commercial campaigns end-to-end.
• Monitor and report on campaign performance (response rates, conversion, pipeline generated).
• Continuously refine outreach cadences and messaging effectiveness based on results.
• Coordinate campaign timing and execution with Product Marketing to ensure consistent messaging and materials.

• Prepare customer briefings ahead of strategic meetings.
• Support strategic account planning with prospecting and pipeline data.
• Utilize market and competitive insights to optimize propect targeting and campaign effectiveness
• Identify cross-selling opportunities within existing and target accounts.
• Provide market data, prospect research and CRM-based analysis to support commercial initiatives

• Maintain high-quality commercial and prospecting data within the CRM.
• Develop dashboards and reports on pipeline generation and campaign performance.
• Analyze the prospecting pipeline to identify bottlenecks and opportunities.
• Support reporting and continuous improvement of prospecting and campaign processes.

• Bachelor's degree in Marketing, Business Administration, Economics, Engineering or a related field.
• 3–5 years of experience in Sales Development, Lead Generation, Business Development, B2B Sales or a similar commercial role.
• Previous experience running outbound prospecting and campaign execution (target lists, outreach sequences, follow-up).
• Experience working in B2B manufacturing or industrial markets is an advantage.
• Experience with CRM platforms (Hub Spot, Salesforce or similar).
• Comfortable working with CRM, sales intelligence and digital prospecting tools.

• Strong commercial mindset with an execution-oriented approach.
• Sales oriented awareness with a clear focus on generation and qualifying opportunities.
• Ability to translate market and product insights into effective outreach and campaigns.
• Excellent…