Sr. Content Writer & Editor; Bilingual

Puesto: Sr. Content Writer & Editor (Bilingual)
About our company

Confie is the largest independent personal lines insurance
agency and broker in the United States—serving customers nationwide. In 2010,
we established our Shared Services Center in Tijuana, Baja California, creating
a world-class operation built to efficiently support our customers, drive
innovation, and develop exceptional talent. Since then, our Mexico operation
has become a vital extension of our organization, strengthening the work that
powers our U.S. business and elevating the experience of customers across all
50 states. Today, more than 1,800 team members—both on-site and remote—help
fuel our success with a focus on quality, consistency, and operational
excellence.

Our growth reflects a deep investment in technology,
continuous improvement, and—most importantly—our people. We foster an
inclusive, fast-paced, and collaborative culture where employees are encouraged
to grow and build long-term careers with a company shaping the future of
insurance.

Learn more at   style= margin-top:0px  About the role

We are seeking an experienced Senior Bilingual Content
Writer & Editor to help grow brand awareness, organic visibility,
engagement, and lead generation through useful, compelling, and
search-optimized content. This role will create content across websites, blogs,
infographics, emails, video scripts, digital and print collateral, and other
marketing channels.

The role primarily focuses on content creation, with
approximately one-third dedicated to editing and reviewing content in both
English and Spanish. This individual will write, edit, translate, and localize
content in both languages, ensuring accuracy, consistency, cultural relevance,
and alignment with our brand voice.

We are looking for a strong storyteller and editor who
understands how to create content for people while optimizing it for
traditional search, AI-powered search experiences, and large language models
(LLMs). The ideal candidate has a proven track record of producing and editing
content that drives engagement and supports business goals.

This position requires a high level of creativity and
editorial judgment, along with the ability to apply SEO best practices and use
data-driven insights and AI-assisted writing, research, editing, and
optimization tools to develop high-quality content efficiently. The successful
candidate will know how to leverage AI to improve research, ideation, drafting,
and optimization while applying strong human judgment to ensure accuracy,
originality, brand consistency, and overall content quality, editorial
judgment, and the ability to use data-driven insights to write and edit
compelling material.

Requirements   Bachelor's in Marketing or equivalent.

Full professional fluency in both English and
Spanish, with exceptional writing, editing, grammar, and proofreading skills in
both languages.

+3 years of professional writing, editing, and content
marketing.

Ability to use AI efficiently while maintaining
independent editorial judgment, accuracy, originality, and brand standards.

Familiarity with AEO, generative search, and
content optimization for AI/LLM discovery is strongly preferred.

Job Responsibilities

Research,
write, edit, and optimize content from start to finish in both English and
Spanish.

Have a
brand publisher mindset: create the content our audience is looking for and
then optimize the path from top to bottom of the funnel (buyer journey).

Translate,
adapt, and localize content from English to Spanish and Spanish to English
while maintaining the intended meaning, brand voice, tone, and cultural
relevance.

Use
AI-Assisted writing, research, editing, and content optimization tools as an
integral part of the content development workflow to improve efficiency, scale
content production, and support quality.

Determine
messa…