Data & Martech Team Lead

Take ownership of how data, paid activation and marketing technology drive growth,conversion and commercial impact.

Language Wire is scaling its digital marketing performance across markets,channels and customer segments.

Weoperatea modern marketing ecosystem built on a global website (Umbraco), a clean server-side tracking setup, and Hub Spot as our central Marketing Hub. The foundation is in place. The next step is tooptimiseperformance, improve efficiency, and scale what works.

As Data &Mar Tech Lead , you will own the performance framework behind our digital marketing efforts-ensuring that paid activation, SEO, GEO, website experience,CRMand data work together to drive measurable business impact.

This role is about turning traffic into demand, demand intopipeline, and insight into action.

The roleyou’llplay

As Data &Mar Tech Lead , you own the performance backbone of our digital marketing.

You define how success is measured, whereoptimisationeffort is focused, and how data, technology, internalteamsand external partners come together to drive growth. You ensure that paid media, SEO, GEO, websiteexperienceand CRM are aligned around clear priorities and measurable outcomes.

1. Marketing Performance Strategy &Optimisation

Define performance strategy,targetsandoptimisationpriorities across:

• Paid activation
  Google Ads (Search) and Linked In Ads (incl. retargeting and ABM), in close collaboration with channel owners and agency partners.

• SEO and GEO visibility
  Ensuring search and AI-driven discovery efforts are aligned with authority, structure,intentand commercial priorities.

• Website conversion and user journeys
  From first visit to qualified lead.

Own and continuously improve:

• cost per qualified lead,

• session-to-lead conversion,

• pipeline contribution and efficiency.

Set the commercial and conversionoptimisationframework for the website, guiding experimentation, UXimprovementsandprioritisation.

2. Paid Media & Agency Leadership

• Own the performance framework for paid activation, including:

• targeting and segmentation logic,

• conversion measurement and attribution,

• budget allocation and testing priorities.

• Lead external agency partners for paid media:

• briefing andgoal-setting,

• execution standards and QA,

• weeklyoptimisationrhythm and learning agenda,

• performance reporting tied to CRM and pipeline outcomes.

• Ensure strong alignment between paid traffic, landing pages, tracking and lead-quality feedback from Sales.

3. Data, Tracking & Performance Insights

• Own the measurement architecture (GA4, server-side tracking, GTM) and data governance.

• Ensure reliable, consistent performance data across the full funnel.

• Lead the development of dashboards and insight frameworks for:

• leadership and board reporting,

• performance optimisation,

• day-to-day decision-making.

• Translate data into clear recommendations,trade-offsand priorities — even when signals are imperfect.

4. CRM, Automation & Lifecycle Enablement

• Own the performance framework, datamodeland commercial alignment of Hub Spot.

• Ensure clean lead flows, lifecycle stages, scoring and alignment with Sales.

• Enable scalable automation and nurture programs that support conversion,activation and retention.

• Safeguard data quality,permissions and compliance.

5. Strategic Partner & Orchestrator

• Act as the connective tissue between channels, platforms, internalteamsand external partners.

• Challenge initiatives that are not measurable,scalableor impactful.

• Own theMarTechroadmap with a clear impact-vs-effort mindset.

• Evaluate new tools pragmatically — value before novelty.

In one year,you’llknow you were successful if…

• Paid performance efficiency improves measurably across Google Ads and Linked In.

• SEO and GEO visibilitystrengthen inpriority segments and markets.

• Website conversion rates increase through structuredoptimisation.

• Marketing and Sales trust the data and use it actively.

• The Mar Techteamoperatesas  a strategic performance enablement function, not a support desk.

• Leadership has clear visibility into marketing’s contribution to pipeline and revenue.

The teamyou’llbe a part of

Working closely with Marketing,Salesand Commercial leadership, you translate complex performance data into clear direction, informedtrade-offsand…