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Contact Page - Master's in Luxury Brand Management in Shanghai

Image of IFA Paris Fashion School, Shanghai IFA Paris Fashion School, Shanghai:
With campuses in Paris, France and Shanghai, China, International Fashion Academy (IFA) Paris is a leading international fashion school. IFA Paris offers a 1-year intensive MBA / Master Degree Program in Luxury Brands Management in collaboration with POLIMODA, Italy's top fashion design and marketing school located in Florence, Italy. The language of instruction is English.

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Dual Degree Award:
This unique MBA / Master's program includes 30 academic weeks in IFA in Shanghai, 8 academic weeks in POLIMODA in Florence, Italy & 2 academic weeks in IFA in Paris. On graduation, students are awarded dual degrees -  a Masters in Luxury Brands Management from POLIMODA srl and an MBA in Luxury Brands Management from IFA Paris.

MBA / Master's in Luxury Brand Management Course Content:
DuringPhoto of Contact Page - Master's in Luxury Brand Management in Shanghai this 1-year intensive master's program, students will explore the unique factors involved in building and maintaining a luxury brand in the competitive global environment. They will cover the principles of luxury and its growth to consumer psychology, strategic and integrated marketing, creative foundations of luxury brands as well as distribution and channel management. They will examine the world’s most successful luxury brands in depth and learn the techniques companies use to distinguish their brands in the luxury field. The course also includes tours of luxury companies.

ECTS Credits:
This program is 1,500 hours in duration and offers 80 ECTS Credits. The European Credit Transfer and Accumulation System (ECTS) grading system is based on the principle that 60 credits measure the workload of a full-time student in 1 academic year. ECTS credits can only be obtained after successful completion of the required work and appropriate assessment of the learning outcomes achieved.

Specialist core modules offered in IFA in Shanghai:
- Introduction to luxury & prestige
- Emerging markets in luxury
- Luxury attitude
- Future of luxury
- Strategic marketing and communications for luxury brands
- Consumer psychology
- Accounting and financial management in luxury
- Intellectual property law
- Luxury in Asia
- China panorama
- Italian & Chinese language & culture

Specialist core modules offered in Polimoda, Florence:
- Luxury merchandising
- Luxury retail management
- Luxury brand management and contemporary issues in luxury brand management
- Business planning for luxury brands
- International negotiation strategy

Specialist core modules offered in IFA in Paris:
- Creative foundations of luxury brands
- Luxury distribution
- Luxury industry analysis (trends)
- Segments of luxury
- Design management of luxury goods and services
- French language & culture

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Address: No. 350 Xianxia Road, Changning District, Shanghai, China
Some interested visitors submitting program inquiries to our school up to 2023-10-19 were from:

Saint denis, France; Cape town, South Africa; France,USA,South Korea, South Africa; Jodhpur, Rajasthan, India, India; Yokohama, Japan; Turin, Italy; and more.