1. Microeconomics (6th Edition) (Prentice-Hall Series in Economics) by Robert S. Pindyck, Daniel L. Rubinfeld, Hardcover: 752 pages, Publisher: Prentice Hall
This book is well known for its coverage of modern topics (Game theory, Economics of Information, and Behavioral Economics), clarity of its writing style and graphs, and integrated use of real world examples. The emphasis on relevance and application to both managerial and public-policy decision-making are focused goals of the book. This emphasis is accomplished by including MANY extended examples that cover such topics as the analysis of demand, cost, and market efficiency; the design of pricing strategies; investment and production decisions; and public policy analysis. Economists and strategists looking to stay current with economic information.
2. Principles of Microeconomics by N. Gregory Mankiw, Paperback: 576 pages, Publisher: South-Western College
In writing This textbook, Mankiw has tried to put himself in the position of someone seeing economics for the first time. The author’s conversational writing style is superb for presenting the politics and science of economic theories to tomorrow’s decision-makers. Because Mankiw wrote it for the students, the book stands out among all other principles texts by encouraging students to apply an economic way of thinking in their daily lives. Receiving such a praise as “perhaps the best ever” textbook in economic principles, it’s no wonder Mankiw’s prize project has quickly become one of the most successful books ever to be published in the college marketplace.
3. Microeconomics (5th Edition) by Robert S. Pindyck, Daniel L. Rubinfeld, Hardcover: 699 pages, Publisher: Prentice Hall
This well-received book is a market leader in the field of Microeconomics, and demonstrates how microeconomics can be used as a tool for both managerial and public-policy decision making. Clear writing style and graphs compliment the integrated use of current, real world industry examples throughout the book. It emphasizes relevance and application to cover modern topics, such as Game Theory and economics of information, and examples such as United States v. Microsoft, pricing cellular phone service, and Internet auctions. Coverage of other up-to-date issues includes supply and demand, cost, consumer behavior, individual and market demand, market failure, and the role of government. For individuals with an interest in economics, microeconomic theory, & price theory.
4. Microeconomics : A Contemporary Introduction Wall Street Journal Edition with Xtra! CD-ROM and InfoTrac College Edition by William A. McEachern, Paperback: 480 pages, Publisher: South-Western College
This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. “Case Studies” and numerous examples take advantage of students’ intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated program of technology enhancements sets This textbook apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal.
5. Microeconomic Theory : Basic Principles and Extensions by Walter Nicholson, Hardcover: 768 pages, Publisher: South-Western College
This is a tried-and-true, well-known and respected market-leading text. Applauded for providing the most clear and accurate presentation of advanced microeconomic concepts, it offers an ideal level of mathematical rigor for upper level undergraduate students and beginning graduate students. It gives students the opportunity to work directly with theoretical tools, real-world applications, and cutting edge developments in the study of microeconomics. This book is solid, rigorous, comprehensive, and is sensibly challenging for students, best serving students with a mathematics background.
6. Intermediate Microeconomics: A Modern Approach, Sixth Edition by Hal R. Varian, Hardcover: 728 pages, Publisher: W. W. Norton
Now appearing in its Sixth Edition, Professor Varian’s hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand students’ analytic powers and strengthen their understanding of microeconomics.