Microsoft Marketplace ISV activation Lead

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Job Purpose:

As the MICROSOFT Marketplace ISV activation Lead, you will play a pivotal role supporting software vendors to expand their MICROSOFT Marketplace practice to the next level to combine it with channel programs. You will be responsible for recruiting, activating and enabling vendors on the MICROSOFT Marketplace program available with TD SYNNEX. You will guide vendors on Marketplace business case creation and coordinate the regional onboarding and prioritization process, working closely with the regional and local business stakeholders.

You will be part of central Marketplace COE responsible for vendor activation on the TD SYNNEX cloud marketplace through its integration with the hyperscalers’ marketplaces, and will help streamline the vendor’s GTM by offering dedicated marketing packages and services. The ideal candidate has a passion for technology ecosystems, extensive marketplace experience, and a track record in SaaS and AI GTM program execution.

MICROSOFT Marketplace Vendor Channel Activation & Enablement:
Own and grow the vendor onboarding pipeline and the MICROSOFT marketplace transacted revenue performance for the region. Collaborate with software vendors and internal vendor teams on the onboarding process for the MICROSOFT Private Offer Programs, including account setup, DSOR listing / CPPO offer creation, and validation of technical and business requirements to match channel discount programs. Provide guidance and enablement to vendors not familiar to the two-tier distribution model, assisting them in understanding the nuances of channel strategy implementation and optimizing their approach for marketplace success.

Coordinate the global vendor programs rollout and maximize blueprint reuse across our organization.

MICROSOFT Marketplace COE / desk:
Serve as the internal go-to-person for guidance and support on the commercial and operational readiness for the MICROSOFT Marketplace Private Offer program activation for new vendors (CSP, MPO, REO), including assessment of the business case, provisioning process design, SaaS LCM, and private offer management. Assist regional Deal Desk colleagues with inquiries, troubleshooting issues, and facilitating smooth processes by liaising with relevant Microsoft teams for support and program enhancements.

Internal Enablement:
Develop quarterly training roadmaps and measure adoption across regional entities; track enablement ROI through sales metrics;
Create reusable enablement assets (playbooks, vendor guides, video content) for repository and reuse, enabling local teams to provide effective support to resellers and drive revenue growth.

Program Monitoring and Best Practices Advocacy:
Identify and communicate emerging marketplace opportunities (e.g., new co-sell programs, AI program incentives) to regional and local stakeholders, proactively adapting strategies to leverage new motions or address emerging challenges. Advocate for and implement best practices for marketplace success, including product optimization techniques, pricing strategies, and marketing approaches tailored to the MICROSOFT ecosystem.

Compliance Management and integration analysis:
Ensure TD SYNNEX adhere to internal…