Senior Product Designer - Loyalty

Senior Product Designer – Loyalty Design Team

Zalando is Europe’s leading online platform for fashion and lifestyle, connecting over 60 million active customers with brands and partners across 25 markets. The role is based in Berlin.

• Shape the user experience for Plus missions and third‑party benefits (e.g., Wolt Plus, Spotify Premium).
• Lead end‑to‑end design solutions, taking mid‑term goals through solution design and execution.
• Design customer‑centric solutions that delight customers and align with business strategy.
• Collaborate closely with product managers, engineers, commercial stakeholders, product analysts, and fellow designers to grow the loyalty program into a delightful experience.
• Act as a strategic partner to product, engineering, and brand leadership, bridging the gap between business strategy and emotional customer experiences.
• Master gamification, designing sophisticated gamified systems (missions, leveling tiers) that feel intuitive, elegant, and seamlessly integrated across the Zalando journey.
• Lead discovery‑led exploration, facilitating design sprints, framing complex problem spaces, and leveraging rapid prototyping to test AI‑driven or 0-to-1 concepts.
• Elevate the design community by mentoring senior designers, scaling a culture of feedback, and inspiring the broader team through knowledge shareouts and design critiques.
• Manage your own work and influence senior stakeholders, acting as a clear communicator for design direction.

• Strong foundational UX/UI skills with a keen eye for detail, visual design trends, and experience in art direction, illustration, or motion design.
• Hands‑on experience with design experiments, concept design methods, user research, A/B testing, and product analytics to drive data‑informed decisions.
• Experience designing with gamification patterns, especially relevant for Plus missions.
• Excellent written and verbal communication skills, confident presenting to large audiences and facilitating workshops.
• Experience with mature design systems and accessibility; good understanding of UX copywriting best practices.
• Ability to tackle ambiguous problems through seamless end‑to‑end customer journeys and to experiment to create holistic solutions that drive impact.
• Proactively grows network, connects dots across the organization, and fosters collaboration across levels and functions.
• Experience negotiating technical feasibility with engineering and leveraging emerging technologies.
• Strong visual craft skills, experienced with mature design systems and accessibility, and a good understanding of UX copywriting best practices.
• Data‑ and insight‑driven solution design, with a habit of experimenting to create holistic solutions that drive impact.
• Cross‑discipline collaboration, navigating stakeholder concerns in a considerate way.
• High‑impact communication, confident presenting to large audiences and facilitating workshops.
• AI‑backed customer experience design, partnering with product management, product analytics, and engineering to negotiate feasibility and leverage emerging technologies.

At Zalando, we are committed to creating a diverse and inclusive workplace. We actively reduce bias in hiring, focus on qualifications, skills, and contributions, and require no personal details such as photo, age, or marital status. Please let us know if you require accommodations throughout the hiring process.

• 27 days of holiday a year to start for full‑time employees (+1 day for every calendar year up to 30 days).
• 2 paid volunteering days a year.
• Employee shares program.
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners.
• Relocation assistance available (subject to prior agreement).
• Family services, including counseling and support.
• Health and wellbeing options (Wellhub, formerly Gympass).
• Mental health support and coaching.
• Training platform and biannual peer‑to‑peer review.