2D Graphic​/Product Designer; Softlines & Kids Accessories

tonies is the world’s leading interactive audio platform for children, with over 12 million Tonieboxes and 165 million Tonies sold globally. Our intuitive, screen-free system empowers children to learn and play independently in a safe and engaging way. With a presence in over 100 countries and a diverse portfolio of 1,500 Tonies across multiple languages, we continue to redefine how children experience storytelling and learning.

Since our IPO in 2021, our global team of 630+ colleagues is united by a shared mission: shaping the future of play, learning, and imagination.

We're looking for an experienced Graphic/Visual Designer to own the design output of the tonies Accessories portfolio. Reporting to the Director of Accessories, you'll be responsible for CMF direction across all categories, 2D asset creation, product renders, licensor approval submissions, and Style Guide stewardship. You'll work with in a structured product development process (PDP), holding the Responsible role across various design tasks — from initial ideation through to golden sample approval.

• Your background is primarily in UI/UX, Web, or Digital Product Design.
• Your experience is strictly in Hardlines or Industrial Hardware Design (e.g., plastic toys, consumer electronics, or pure hardware).
• You have no experience designing physical products aimed at kids, families, or youth lifestyle audiences.
• Your focus has been on managing external creative agencies or vendor design teams, rather than personally creating hands‑on 2D production-ready artwork.

• Direct CMF (Color, Material, Finish) for all accessories categories — Headphones, Nightlights, Bags, Shelves, Decoration, and more.
• Build design briefs for ODM/OEM manufacturing partners and own the construction sample process
• Lead first sample and golden sample approvals against brand and CMF standards
• Manage Top of Production (TOP) sample reviews and sign-off
• Commission 3D packaging renders from supply partners and review against brand

• Own the end-to-end licensor design submission process for all IP partnerships
• Maintain the licensor submission tracker and ensure approvals stay on schedule
• Build fluency with individual licensor style guides and maintain their application across the range

• Own and maintain the Accessories Style Guides — the definitive brand reference for all categories
• Ensure visual coherence across all accessories SKUs (across our entry, mid and premium tiers) in the annual pipeline with a distinctive connection with the broader tonies product ecosystem
• Maintain and organise shared drive documentation (samples, approvals, asset files, product catalogue)
• Work closely with external agencies and the brand creative teams to ensure alignment and brand integrity

• Present design routes and options to Senior Product Managers who set commercial direction
• Work in lockstep with the Senior Operations Lead on sample logistics, scheduling, and PDP coordination
• Translate commercial briefs into executable design direction for manufacturing partners including our preferred outsourced operations partner.

• 5–7 years of product design, graphic/visual design or packaging design experience in consumer goods, accessories, lifestyle, or licensed products essential
• Proven CMF direction experience across multiple product categories
• Hands‑on experience managing licensor approval loops with brand partners (entertainment, character, lifestyle IP)
• Experience working with ODM/OEM supply chains — you know what a design brief needs to include for a manufacturer to execute it
• Familiarity with a structured product…