Senior Sales Manager Retail & Strategic Partnerships; m​/f​/d - IFA

Your profile

• University degree in Business Administration, International Business, Marketing, Event Management, or a comparable qualification
• Several years of experience in Business Development, International Sales, Retail Partnerships, or Key Account Management — ideally within consumer electronics, retail, or B2B events
• Strong understanding of national and international retail structures (offline & e-commerce)
• Proven experience in building and developing strategic partnerships at an international level
• Strong networking and communication skills with a confident presence at industry events
• Experience in stakeholder management and cross-functional collaboration
• Strategic mindset combined with hands‑on execution capabilities
• Strong organizational skills and structured working style, even in dynamic event environments
• Fluent German and English (written and spoken)
• Willingness to travel and strong intercultural competence

What Makes This Role Unique

• International responsibility with direct impact on strategic retail partnerships
• Close collaboration with leading retail groups and industry associations
• A unique combination of strategy, sales, relationship‑building, and operational execution
• High visibility and external representation

• An exciting role within one of the world’s leading trade show brands
• An international and dynamic working environment in Berlin
• Flat hierarchies and short decision‑making processes
• Modern office in the heart of Berlin
• Professional development opportunities and attractive additional benefits, including:
  • Subsidy for EGYM Wellpass or Job Rad
  • Employer contribution to pension scheme
  • Access to attractive Corporate Benefits

Market Analysis & Strategic Offer Development

• Analyze and monitor international retail structures (e-commerce & brick‑and‑mortar) to strategically strengthen IFA and its retail communities
• Activate international retailers and build strategic trade partnerships independently and in close collaboration with our Global Sales Agents Network
• Further develop trade visitor services and international marketing initiatives
• Work cross‑functionally with Brand, Marketing, PR, Sales, and Operations to execute campaigns, events, and activation measures
• Align closely with Sales Operations (Guest Management & VIP Relations) to synchronize databases, target groups, and programs

• Acquire new international retail partnerships
• Strengthen and strategically expand existing European key retail accounts
• Promote and coordinate thematic and protocol‑driven guided tours with exhibitors and stakeholders
• Represent IFA at national and international industry events
• Identify and develop new Retail and Partner VIPs

• Manage strategic research and association partners (e.g., ZVEI, BVT, VDE, NIQ)
• Oversee national and European retail cooperations (e.g., EURONICS, expert, EP:, EK Retail, Media Markt Saturn )
• Further develop our Retail Benefits Program (VIP Retailer Program) in close coordination with Brand, Marketing, PR, and Operations
• Organize and manage trade visitor tours, including registration processes and participant communication
• Plan and execute exclusive VIP formats (receptions, lounge concepts, breakfasts, lunches, etc.)
• Coordinate and qualify exhibitor applications for guided tours in alignment with gfu, IFA Management, and partners