Marketing Manager

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** DATE LIMITE DE CANDIDATURE
** 27 February 2026-23:59-UTC+01:00 heure d’Europe centrale (Berlin)
* WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.
*** ABOUT WFP
** The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.
To learn more about WFP, visit our website:  and follow us on social media to keep up with our latest news: , , , , , .
** ORGANIZATIONAL CONTEXT
** The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters, and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.  

To reach a world with zero hunger, WFP is investing in and growing private sector fundraising and partnerships. Serving as a broker between WFP and the private sector, WFP’s Private Partnerships and Fundraising Division (PSP) strives to mobilize funding, technical assistance, innovative solutions and visibility and awareness to help WFP fulfil its mission, while offering companies and the wider public the opportunity to contribute to a world with zero hunger.  

Share The Meal  is WFP’s fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger. Share The Meal  was launched in 2015 as the first pilot of WFP’s Innovation Accelerator, which among other things supports start-ups and innovators in developing their ideas for zero hunger.  

Share The Meal  currently has more than 9.3 million users worldwide, who have shared more than 160 million meals (US $ 100 million). WFP is pursuing an ambitious growth strategy for individual giving, and Share The Meal  is a key driver for this strategy going forward. The team, located in Berlin and remotely, is focused on increasing the funds raised to help get to zero hunger by further developing the app to include new and innovative features, increasing the engagement of existing users and growing the user base through marketing and communication initiatives.

As the user base has grown, there is a significant opportunity to increase funds raised from existing users and deliver an exceptional experience to build a long-term relationship with each supporter.
** PURPOSE OF THE ASSIGNMENT
** We are looking for a data-driven Marketing Manager to join our marketing team. This role will focus on growing our donor base through campaign optimisation and experimentation, AB testing, planning, and execution across paid channels (mainly Meta, Tik Tok, ASA, Google Ads, Reddit
** ACCOUNTABILITIES / RESPONSIBILITIES
** The Consultant, reporting to the Head of of Growth Marketing
- Share The Meal , is expected to:  
• Design and manage the acquisition experimentation workstream (A/B testing) across paid media channels to optimize creatives, targeting, and messaging  
• Analyze performance data to identify bottlenecks, test hypotheses, and generate actionable insights.  
• Use data tools and analytics platforms (e.g., Meta Ads Manager, Tik…