Senior Content Strategist

We are building web2cut, a new category in B2B manufacturing for visual communication products. As a small team of around eight people, we work with short feedback loops, direct access to decision makers, and a pragmatic approach to growth.

Content plays a central role in how we acquire and educate customers. It needs to perform across the full funnel and work for both classical search and modern, LLM-based discovery. This requires a combination of technical SEO, strong content strategy, and hands-on content creation.

As Senior Content Strategist (m/f/d), you own our content system end-to-end. You are responsible for defining the strategy and technical foundations, while also contributing directly to the creation of high-impact content such as articles, guides, case studies, and video-based formats.

You work closely with a small, cross-functional team and internal domain experts to translate real customer needs into content that ranks, converts, and compounds.

• Content Engine Build-Out: Build and manage our content hub (blog, case studies, guides, landing pages) that feeds both SEO and our paid media funnel.
  That means: conceptualizing of content pieces, extracting knowledge from experts within the company, scripting, directing of video/foto shootings
• Technical SEO Mastery: Oversee technical SEO health, especially focusing on crawlability and indexing (both for conventional search and LLM) of all content pages.
• Funnel Optimization: Deeply understand the customer journey and customer intent throughout the whole marketing funnel and optimize page structure and content together with the product and SEA team accordingly
• Keyword Strategy: Translate direct B2B customer aswell as reseller needs (agencies, designer, architects) into a profitable keyword strategy. (scalable keyword research, competitor and market analysis, rank monitoring)

What You Bring to the Table

3+ Years of Hands-On SEO Experience: Proven track record in B2B, e-commerce, or SaaS environments, ideally with experience defining or scaling a new product category. (in our case web2cut)

• Strategic & Technical Expertise: Mastery of technical SEO (site architecture, schema, Core Web Vitals) coupled with strong content strategy development.
• Content Management Experience: Demonstrated ability to manage a high-volume, high-quality content calendar and budget.
• Analytical Skillset: Highly proficient with Google Search Console, analytics tools (we use GA4/ fullstory), and industry tools (e.g., SISTRIX, Ahrefs).
• Language: Professional fluency in German and English (required for technical content and DACH market research).

• Category Ownership
  You take real ownership over how content defines and positions a new industrial product category. This includes strategic responsibility and budget control, not just execution.
• Direct Impact, Clear Accountability
  Your work has a visible effect on demand and revenue. Results are tracked, discussed, and acted on.
• Senior-Level Compensation
  Compensation reflects responsibility and contribution. This role is not optimized for minimum effort.
• Flexible Setup, High Commitment
  Flexible working hours (in Berlin office). We care about outcomes, not clocking hours.

We offer an environment for people who want responsibility, clarity, and the opportunity to build something that lasts. We are equally interested in onboarding someone we can learn from.