Regional CRM Lead

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with Door Dash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

As the Regional CRM Lead, you will be instrumental in defining, developing, and executing our CRM strategy within our South region, including countries in Southern Europe and Central Asia. You will lead the creation of innovative programs and propositions, driving customer lifetime value and retention through advanced CRM practices.

This role demands a highly strategic individual with a deep understanding of customer behaviour, data‑driven decision‑making, and a proven ability to lead cross‑functional initiatives across diverse regions. The skill to connect CRM initiatives to real business impact is fundamental for succeeding in this role. The role will report directly to Director of CRM.

• Own the strategic development and execution of customer‑centric initiatives, translating business objectives into actionable, data‑led campaigns and customer journeys
• Collaborate closely with local marketing teams and align on a combined roadmap and shared priorities
• Develop and lead the execution of sophisticated, multi‑channel CRM communication strategies across email, push notifications, in‑app messaging, and emerging channels, optimizing for engagement, retention, and subscription growth.
• Drive the strategic integration of CRM initiatives with broader marketing, product, and design roadmaps to create seamless and impactful customer experiences across all touchpoints
• Drive campaign reporting and performance analytics, producing actionable insights and presenting strategic recommendations to senior leadership to inform roadmap prioritisation
• Establish governance and quality assurance standards for all outbound communications to ensure compliance with industry regulations and adherence to brand tone and guidelines
• Lead and orchestrate complex loyalty and CRM initiatives by effectively collaborating with and influencing diverse stakeholders across central and regional marketing, product, design, and the consumer business team
• Identify and implement opportunities for automation, reducing manual tasks and increasing efficiency through advanced customer journey mapping and triggered workflows
• Mentor and guide junior team members, providing strategic oversight, feedback, and development support

• At least 7 years of progressive experience in loyalty program management, CRM strategy, or customer engagement roles, with a demonstrable track record of success in a senior capacity
• Preferably working within B2C from a tech, e‑commerce, or similar industry with at least 3 years of managerial experience
• Strong leadership and influencing skills, with the ability to effectively collaborate with and inspire cross‑functional teams in a global organization.
• Proven experience in designing, launching, and optimizing complex, multi‑channel subscription programs
• Excellent communication and presentation skills, with the ability to articulate complex strategies to diverse audiences, including senior leadership
• Demonstrated ability to drive innovation and adapt to a rapidly evolving technology landscape
• Previous experience with Iterable/Braze/Clever Tap/Leanplum is preferred
• Previous experience in food delivery, on‑demand delivery or e‑commerce is a strong plus

This is a rare opportunity to step into a high‑impact regional role at one of Europe’s most loved tech companies. As Regional CRM Lead, you’ll shape the future of how we connect with our customers…