Director, Product Marketing Manager; f​/m​/d

About the opportunity

Contentful is a leading intelligent composable content platform that has evolved from a pioneer in headless CMS into a comprehensive Digital Experience Platform (DXP) for the modern enterprise. By decoupling content from its presentation layer, Contentful enables more than 4,200 organizations—including 30% of the Fortune 500—to create, manage, and deliver seamless digital experiences across any channel, from mobile apps and websites to voice assistants and digital signage.

Contentful provides native AI and real-time personalization to help brand, marketing, and engineering teams collaborate more effectively and scale their digital footprints without the constraints of traditional, monolithic systems.

The Director of Product Marketing is the primary strategist for our market positioning and the arbiter of our competitive standards. Reporting to the VP of Product Marketing, you serve as the bridge between high-level brand vision and the granular reality of the product roadmap. You don’t just observe the market; you identify strategic gaps to out-position the competition and codify the technical logic that establishes our platform as the benchmark for the modern DXP and CMS categories.

You own the translation layer between Product Development and the market, possessing the technical depth and knowledge of buyer personas to feel equally comfortable building architectural frameworks for a CTO or crafting a strategic vision to justify enterprise value to a CMO. By synthesizing market intelligence into actionable requirements, you actively shape the product roadmap and turn complex technical milestones into a visionary narrative for the world’s most sophisticated enterprises.

As a player/coach for a distributed US/EMEA team, you are as comfortable brainstorming five-year category shifts with the VP of Product Marketing as you are line-editing a practitioner-level technical blog. You elevate your team’s technical acumen by teaching them how to find the ‘human story’ inside a technical feature.

• Positioning & Messaging: Own the master product messaging and positioning frameworks for the products that define our business. You ensure that our platform is not viewed as a mere utility, but as a critical strategic investment for digital transformation.
• Prod Dev
  
  Collaboration:
  
  Act as the primary liaison to the Product Management organization. You will work in tight coordination with product leaders to ensure the roadmap is influenced by market needs and that technical milestones are translated into high-impact value propositions.
• Cross-functional Collaboration: Serve as the narrative connective tissue between Product, Sales, Analyst Relations, and Corporate Marketing teams. You will collaborate with the Director of Go-To-Market Product Marketing to ensure the core messaging is successfully integrated into global campaigns, enablement, and sales motions.
• Creation of Product Marketing Artifacts: Personally, and with the team, develop and maintain the foundational assets that represent our business, including core corporate decks and platform-level narratives. You ensure that the company’s most visible materials are accurate and compelling.
• Team Leadership: Direct a high-performing Core PMM team across multiple time zones, including actively investing in your team’s growth, delivering thoughtful feedback and elevating their ability to operate with both technical depth and executive-level clarity.
• This position is remote, but expected to travel to the Berlin office at least once per quarter.

• At least 8 - 10 years of experience in Product Marketing or a related strategic function within B2B SaaS, and 3-5 years of experience leading a team. Direct experience in CMS, DXP, or Personalization technology is highly preferred.
• Exceptional Communication: You are a gifted writer and an accomplished public speaker. You possess the presence to influence C-level stakeholders and the technical depth to earn the respect of product architects.
• Instructional Management Style: You have a proven track record of managing global teams (US and EMEA) and a passion for…