Data Analyst — Maternity Cover

About The Role

We are looking for a Data Analyst to join our team at Rugvista on a 12-month maternity cover. In this role, you will help the team turn data into clear insights that support better commercial, marketing, and customer experience decisions.

You will work with data from multiple sources, create and maintain reports, analyze performance across the customer journey, and support stakeholders with actionable recommendations. This role is well suited for someone who is hands‑on, structured, curious, and comfortable working with both business stakeholders and data tools.

• Analyze data across areas such as website performance, marketing, sales, customer behavior, and conversion funnels.
• Build, maintain, and improve recurring reports and dashboards.
• Use tools such as Excel, Google Sheets, SQL, GA4, Looker Studio, Power BI, and AI‑assisted workflows to extract, clean, analyze, visualize, and present data.
• Support the team in understanding customer journeys, funnel performance, and key business drivers.
• Translate data findings into clear insights and practical recommendations.
• Collaborate with stakeholders to define reporting needs and key performance indicators.
• Ensure data quality, consistency, and accuracy in reporting.
• Help identify opportunities for improving performance, efficiency, and decision‑making.
• Use AI tools and automation opportunities to reduce manual reporting effort, improve efficiency, and make reporting processes more scalable.

• Minimum 5 years of professional experience in a data analyst, marketing analyst, business analyst, digital analyst, or similar role.
• Strong analytical skills and the ability to work with large datasets.
• Good knowledge of Excel and/or Google Sheets.
• Experience writing SQL queries to extract and analyze data.
• Experience working with GA4 or similar web analytics tools.
• Experience with reporting and BI tools such as Looker Studio or Power BI is a must.
• Experience or strong interest in using AI tools to automate repetitive reporting tasks, improve workflows, and increase the speed and quality of insights.
• Ability to explain data and insights clearly to non‑technical stakeholders.
• A structured, detail‑oriented, and problem‑solving mindset.
• Comfortable working independently while also collaborating closely with others.

• A diverse and international organization committed to creating and maintaining an inspiring workplace where everyone loves to go to work.
• A dynamic, international organisation with high ambitions and short decision paths
• A collaborative and value‑driven culture with genuine respect for people and ideas
• A solid benefits package, including wellness allowance

As soon as possible / per agreement.

We are reviewing candidates continuously, so please submit your application as soon as possible.

Rugvista is one of Europe’s leading online rug retailers, offering a seamless digital shopping experience across +20 markets. For more than 20 years, we have built our own brand by combining design, quality and value, from accessible products to high‑end handmade rugs.

We are a team of around 100 people, headquartered in Malmö with an additional office in Berlin. Listed on Nasdaq First North Premier Growth Market (RUG), our vision is to become the go‑to brand for rugs in Europe.