Marketing Automation & AI Lead; w​/m​/d

As a Marketing Automation & AI Lead (w/m/d) at Atotech, an MKS brand, you will be responsible for driving the strategy, optimization, governance, and adoption of MKS' global marketing technology ecosystem. You will lead initiatives that improve marketing efficiency, customer engagement, lead management, data quality, and digital customer journeys through automation, AI, and connected technologies.

Working closely with Marketing, Sales, IT, Data, Compliance, and external technology partners, you will develop scalable automation programs, manage key Mar Tech platforms, drive AI innovation, and ensure seamless integration between marketing systems and business applications.

This role combines marketing technology leadership, automation strategy, AI enablement, data governance, and cross-functional project management, requiring strong business acumen, technical expertise, and stakeholder management skills. In this role, you will report to the Marketing Manager.

• Developing scalable workflows for lead capture, enrichment, segmentation, nurturing, scoring, routing, lifecycle management, and campaign follow-up.
• Designing, building, and optimizing marketing automation programs that improve lead generation, lead nurturing, customer engagement, conversion rates, and campaign performance across the customer lifecycle
• Reducing manual processes and improving marketing efficiency, consistency, scalability, and data quality through automation.
• Lead the development, execution, and continuous improvement of MKS Atotech marketing automation and Mar Tech strategy and roadmap.
• Own and optimize the marketing technology ecosystem, ensuring platforms deliver business value, scalability, reliability, and operational efficiency.
• Drive automation initiatives that improve lead management, digital customer journeys, campaign execution, reporting, and marketing operations.
• Establish governance standards for marketing platforms, data structures, data pipelines, campaign setup, documentation, permissions, and user adoption.
• Ensure effective integration and synchronization between marketing automation, CRM, websites, analytics, event platforms, content tools, and other business applications.
• Evaluate, implement, and govern AI-powered marketing technologies, including content generation, personalization, workflow automation, audience insights, chatbots, and conversational AI solutions.
• Manage platform adoption or migration, user onboarding, training, documentation, and change management initiatives across global teams.
• Develop reporting frameworks and performance measures that demonstrate marketing effectiveness, platform adoption, and business impact.
• Manage relationships with software vendors, implementation partners, and technology providers, including licensing, delivery, and service quality.
• Monitor industry developments and emerging technologies to identify relevant opportunities for innovation and continuous improvement.
• Improving alignment between Marketing, Sales, and IT through connected technologies, shared processes, and consistent data management.
• Implementing AI-enabled solutions that improve productivity, personalization, campaign performance, customer engagement, and self-service experiences.
• Developing and optimizing AI-powered chatbots and conversational experiences that support lead capture, qualification, customer engagement, and routing.
• Providing dashboards and insights that improve decision-making, funnel visibility, automation performance, and marketing outcomes.
• Supporting global teams with platform expertise, governance, training, and practical best practices.

• Bachelor's degree in Marketing, Business, Information Systems, Digital Technologies, Computer Science, or a…