Head of Growth: B2B EdTech Virtual Reality AI

Head of Growth: B2B EdTech Virtual Reality AIAbout the job Head of Growth: B2B EdTech Virtual Reality AI

wondder is revolutionizing Adult Learning, Leadership and People Development through immersive Virtual Reality experiences, powered by ethical Artificial Intelligence, grounded in scientific research. We're transforming how global organizations develop their leaders and teams worldwide: we deployed our solutions in over a dozen countries, from Australia and Japan, throughout Europe and all the way to the USA, in over 50 global corporations.

VR training delivers 4x higher engagement and proven results across industries, from pharma and financial services to manufacturing. As a European leader in the VR learning space, we're on an ambitious mission to empower 800 million people worldwide with transformative training experiences that build stronger, effective, happy, healthy and successful leaders and teams.

We are looking for the right

Head of Growth as late co-founder:
Sales and Marketing

We're seeking for a Head of Growth as late co-founder. This is not a regular "employee" engagement. The Head of Growth will be at eye level with the founders, ideally have skin in the game (invest own capital in the business), and bring along a valuable network of stakeholders - potential clients, investors, advisors etc. We are searching for someone to pursue our common vision with.

You are the right person if you deeply connect with our mission, are driven to make your mark, and delivering results in order to achieve a common vision is of outmost importance to you.

We're seeking a strategically thinking, results-oriented Head of Growth to join us in scaling our innovative platform to new heights. The Head of Growth is responsible for the strategic and operational management of the growth strategy. This includes Sales and Marketing with the aim of sustainably increasing sales, market share and customer satisfaction. The focus is on the ideation and development of data-driven growth initiatives, followed by steering their quick implementation and fast decision on where to dive deeper.

The role also owns the creation and implementation of processes to achieve the ambitious growth targets efficiently and cost-effectively.

Areas of Responsibility

Strategic Management:

• Development and implementation of an integrated growth strategy that combines marketing and sales activities
• Carrying out market, competition and trend analyses to identify opportunities for growth
• Ideation, development and implementation of data-driven growth initiatives, followed by fast decisions on where to dive deeper
• Reviewing, adapting and, if necessary, further developing the current sales strategy including the sales playbooks according to the required sales channels, customer groups, etc.
• Definition of long-, mid- and short-term growth targets together with the founder / CEO
• Establishing, expanding and maintaining partnerships and alliances that promote growth

Management of Sales:

• Managing the sales process from lead generation to closing the deal
• Establishment and scaling of a high-performance sales team
• Optimization and sustainable implementation of the existing CRM system [Hub Spot] and any other necessary sales tools in order to make the sales process scalable and results-oriented
• Development of key account strategies and measures to increase sales with existing customers
• Monitoring and analyzing the sales pipeline and ensuring a constant flow of leads

Management of Marketing:

• Managing digital marketing campaigns (e.g. SEA, SEO, social media, content marketing), in order to market-test the designed growth initiatives
• Leading product marketing initiatives in collaboration with wondder product development
• Use of data analysis and marketing technologies to personalize customer approaches
• and optimize the customer journey
• Expansion of PR and communication measures to increase brand awareness

Data-Driven Management:

• Development of a data-driven decision-making process to identify and prioritize
• growth levers
• Introduction of KPIs and OKRs to measure the success of growth initiatives in sales
• and marketing
• Carrying out regular analyses and creating reports
• Use of…