Head of Marketing & Brand; mfd

Overview

Why us

We’re a fast-growing scale-up reshaping how people use and pay for electricity. Our smart energy tariffs make energy more flexible and affordable. Most people don’t know this is possible yet or how they benefit. That’s where you come in.

Backed by $35M from leading VCs and trusted by 150,000 customers across B2C and B2B, we’re scaling fast. Marketing Brand & Communications will be a key lever to accelerate that growth and deepen our market position. This isn’t a typical D2C playbook. The category is complex, often overlooked, and full of potential. You won’t just manage CPAs; you’ll build the growth engine across online and offline from strategy to hands-on execution.

This is Rabot Energy: you’ll help shape a compelling growth engine and brand narrative.

Your Impact

• Build and lead a high-performing Marketing Brand & Communications team (currently 7 FTE); hire, coach, set goals and develop the operating model further.
• Own all marketing channels end-to-end across Online and Offline, and establish a setup that allows continuous testing to identify the most impactful playbooks.
• Own and develop Rabot Energy’s brand: positioning, narrative, identity; establish Rabot Energy as a leading B2C & B2B sustainable energy brand.
• Scale SEO and our GEO muscle (Generative Engine Optimization / AI Overviews) as an emerging acquisition channel.
• Own PR / Communications: messaging & narrative architecture, media relations, creator / influencer and partnership strategy, and issues / crisis comms playbook.
• Strengthen lifecycle / CRM (email, push, in-app, referral) to improve activation, retention and LTV.
• Pilot and scale non-digital growth plays (OOH, print, experiential / PR stunts) with clear hypotheses and lightweight measurement to unlock repeatable word-of-mouth growth.
• Drive our Performance Marketing engine across Meta, native, paid search and affiliates; explore new channels (Tik Tok, Reddit, You Tube, Demand Gen creators, partnerships) and stop what doesn’t work.
• Become Rabot spokesperson and representative across media and conferences.
• Own measurement & economics: attribution, incrementality, LTV / CAC payback, and a transparent KPI stack.

What can you bring

• 6 years in Marketing / Brand / Comms with 3 years people leadership; you’ve built teams and upgraded talent.
• From 01 and 1n: proven track record launching channels across online and offline and scaling them profitably with a hands-on mentality.
• Deep Meta and/or native expertise; SEO (and ideally GEO / AI Overviews) exposure is a strong plus.
• Hands-on performance chops across creative, targeting, bidding, landing pages, and funnel design.
• PR / Comms experience: media strategy, narrative development, spokesperson enablement and crisis readiness.
• Test-and-learn leader: bold bets, clear hypotheses, clean readouts; you know when to A/B vs. ship.
• Operates well in ambiguous, fast-changing environments; brings structure without slowing things down.
• A builder’s mindset: resourceful, experimental, outcome-obsessed.
• German language skills required; business-fluent English.
• Nice to have: experience in regulated or utility-adjacent categories (energy, fintech, telco, mobility).
• Experience with MMM, incrementality, server-side tracking and privacy-safe growth.

• Location:
  
  Berlin
• Reporting to:
  Chief Commercial Officer (CCO).
• Comp & benefits:
  Attractive salary and meaningful equity package, growth budget and modern benefits

RABOT Energy is an independent supplier of 100% renewable energy offering dynamic electricity tariffs to private and business customers. By passing on exchange buying prices to our customers we can save them up to 35% on their electricity bills. Electric vehicle owners particularly benefit from our dynamic electricity tariff as we have developed a smart system that signals the car when to automatically charge during periods of low electricity prices.

And this is just the beginning!

Our mission is to empower every consumer to efficiently manage their energy consumption costs while safeguarding the environment and natural resources. Through our provision of 100% renewable energy and comprehensive smart charging and energy management solutions…