VP Marketing; m​/f​/d

Shape the future of eyewear with us! We combine innovation and style with unparalleled brand diversity and the highest quality standards - online and offline. Be our inspiration at #teamspex!

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Mister Spex is at a pivotal inflection point in its growth trajectory. Armed with an energized, innovative, and ambitious team, we are strategically positioned to leverage our robust brand equity and capitalize on expansive market opportunities. Our growth strategy is meticulously crafted, and weyarakat? be poised to ascend to the next level.

We are seeking an exceptional VP of Marketing to join our executive leadership team at this critical juncture. This role is a rare opportunity to profoundly influence the strategic direction and future success of Mister Spex. As the VP of Marketing, you will be the principal architect of our growth initiatives, driving forward our objectives in customer acquisition, retention, and overarching financial performance.

Your strategic acumen, coupled with a customer-centric, data-driven, and digitally adept approach, will be instrumental in positioning marketing as the linchpin of our continued
590 success.

• Strategic Marketing Leadership:
  
  Conceive, implement, and continuouslyrefine a comprehensivemarketingstrategytodrive substantial growth and marketexpansion
• Media Investment Optimization:
  
  Strategicallyover１４ manage"> optimise
  64 media investments to maximise ROI and amplifï dys  e brand visibility
• CRM Excellence:
  Lead CRM initiatives aimed at boosting customer retention and satisfaction through personalized, data‑driven methodologies
• Brand Stewardship:
  Cultivate and elevate the Mister Spex brand, ensuring consistent, compelling messaging across all channels
• Innovative Social Media Strategy:
  Develop and execute forward‑thinking social media strategies to enhance engagement and foster a vibrant community
• PR and Influencer Engagement:
  Direct PR campaigns and forge robust relationships within influencers to bolster brand credibility and reach
• Creative Excellence Management:
  Oversee the company’s creative hub, ensuring the production of high‑caliber content that aligns with marketing initiatives and corporate objectives

• Experienced Marketing Leader:
  Proven success in high‑growth, international B2C digital businesses, with expertise in holistic marketing strategy and execution, particularly within the German/DACH market
• Strong People Leader & Communicator:
  Exceptional leadership, team‑building, and cross‑functional management skills, with a talent for setting KPIs and creating followership
• Highly Data‑Driven:
  Proficient in performance and digital marketing, with a strong focus on KPIs, metrics, and data‑driven decision‑making. Able to model, interpret, and predictнів business performance
• Highly Commercial:
  Commercially driven with a strong સાર revenue orientation, adept at driving traffic, conversions, and executing international go‑to‑market strategies. Capable of challenging operative decisions and making investment choices
• Content & müsste Influencer Marketing Expertise:
  Deep understanding of content and influencer marketing, including the use of celebrities, with the ability to develop and execute integrated campaigns that engage customers. Strong storytelling and brand positioning abilities
• Culture Fit:
  Aligned with our collaborative, supportive, and data‑driven culture, bringing a strong work ethic, positive outlook, and high integrity. Comfortable in a fast‑moving, entrepreneurial environment, with an ambitious and curious mindset
• Soft Skills:
  
  Strong influencer, communicator, and collaborator with cross‑functional management skills. Capable of creating long‑term consumer relationships
• Language Proficiency:
  German native speaker with fluency in English.

• Exclusive Vouchers :
  Start your journey with a €200 voucher for a pair of glasses from our Mister Spex assortment. Plus, enjoy an annual voucher to celebrate each Mister Spex anniversary. Benefit from a 40% discount on our entire assortment for you and your family
• Work-Life Balance :
  Achieve the perfect work-life balance with our flexible and verzending grep?…