Senior Product Marketing Manager - German speaking

Our vision is to create a better future for businesses and talent - one hire at a time. We’re driven by our winning aspiration: to be the #1 provider of hires for our core customers, making this vision a reality.

To do this,
we need you and your talents on our team
. Become a part of Hey Jobs and shape the future of recruiting with us! Join the Hey Volution!

For 9 years, we've been revolutionizing the recruitment market with our AI-based job platform. Our technology simplifies the path to a new job like never before and helps companies solve their skilled labor shortages.

With over 4,700 satisfied clients, including 8 of the top 10 largest employers in Germany and Austria, leading companies rely on Hey Jobs for their recruiting. Last year alone, we helped over 100,000 people find their new jobs. Already, more than 1% of all hires occur through the Hey Jobs platform.

As a Senior Product Marketing Manager at Hey Jobs, you will shape how our products are understood, valued, and adopted in the market. You own the strategic positioning, messaging frameworks, and go‑to‑market motions for our product suite.

What makes this role unique:
You combine classic Product Marketing excellence with a data-driven, conversion-oriented mindset. You ensure that our narrative is not only compelling, but also converts.

This role is perfect for Product Marketers who want to see the direct commercial impact of their messaging work.

In this role, you can earn an annual target salary between 70.000 - 75.000 €. Your personal development and promotion opportunities are also guaranteed with us.

• Refine messaging and value propositions for the Hey Jobs product suite, aligning with customer pain points and market needs, while crafting compelling narratives that highlight benefits and differentiation.

• Plan and orchestrate go‑to‑market strategies for product launches, feature releases, and major commercial initiatives.

• Create high-impact Sales materials (decks, one‑pagers, battle cards) that help Sales articulate our value and close deals faster.

• Collaborate with cross‑functional teams (Product, Sales) to plan and execute product launches, drive awareness, adoption, and engagement through targeted campaigns, and support the product bundling strategy with aligned content and messaging across touchpoints.

• Analyze user behavior & content effectiveness to identify drop‑offs that signal messaging, positioning, or expectation mismatches.

• Formulate hypotheses, run A/B tests and iterate quickly based on data, customer insights, and behavioral patterns.

• Own the content and messaging of our B2B website. You continuously improve page structure and messaging to ensure the website converts effectively.

• Manage multiple projects, collaborating with internal stakeholders (Product, Sales, Marketing), and ensure timely, high‑quality delivery of marketing initiatives while balancing priorities.

• At least 3 years of experience in Product Marketing, with hands‑on expertise in product/feature launches, go‑to‑market strategies & messaging.

• Strong expertise in positioning, messaging frameworks, ICP definition, and transforming product complexity into clear value for different buying roles.

• Exceptional writing and storytelling skills in German.

• Customer‑centric approach with a strong understanding of customer personas, pain points, and journey mapping.

• Comfortable with conversion optimization and funnel analysis

• Strategic thinker with the ability to deliver high‑quality hands‑on output

• Confident, high‑impact use of AI across research, messaging, content and experimentation, treating AI as a strategic multiplier, not just a tool.

• Excellent cross‑functional collaboration and stakeholder management skills.

• People & Values: We treat people in the way people should be treated, we bring out the best in everyone, we put our people first.

• Transparent Communication & Recognition: Monthly All‑Hands meetings, Q&A sessions with our Founders, and dedicated Slack channels for sharing updates and keep everyone connected.

• Work‑Life…