Marketing Director, Brand & Organic ; y fix

NOTE FROM THE TEAM

We’re excited to be looking for a Marketing Director to lead the growth of our brand and organic channels y will be responsible for key owned, earned and paid channels that contribute to our brand goals for 2026 and beyond. You will own and scale our top‑of‑funnel marketing engine, spanning brand, organic, and content. You are responsible for defining how our brand appears in the world, shaping how audiences discover us organically, and ensuring our channels work together in an integrated way to drive measurable growth in brand awareness, engagement, and organic traffic.

You bring deep experience in women’s health and subscription‑based businesses, with a clear point of view on how brand, content, influencer marketing, AEO, social, community, PR, and consumer partnerships work together to create sustained, compounding growth through distinctive campaigns and initiatives that move the business forward. You thrive in roles where you’ve gained broad, generalist experience across multiple platforms and excel at leading a team in an integrated, collaborative way, building a cohesive marketing plan that clearly supports overall company goals.

You’ll report to the CMO and work closely with Channel leads, Product, Data, Growth, CRM, and Creative teams to ensure brand and organic strategies ladder directly into company-level goals. You’ll be a key figurehead in the company for reporting back on relevant metrics and identifying new and emerging strategies based on real‑time data and market opportunities.

• A natural leader who inspires and aligns teams across brand, content, and organic channels.
• A strategic thinker with a data‑informed mindset, driving growth while fostering creativity.
• Someone who builds integrated marketing strategies, orchestrates channels effectively, and measures impact.
• Collaborative and comfortable working with internal teams and external partners to get the best results.

• Own and evolve the brand and campaign strategy, ensuring a clear, differentiated position in the women’s health space and an ownable marketing strategy that communicates this effectively through key channels.
• Define and steward brand voice, messaging frameworks, and narrative consistency across all top‑of‑funnel channels.
• Translate brand strategy into actionable channel strategies that drive awareness, trust, and affinity.
• Act as a brand champion internally, aligning cross‑functional teams around how the brand shows up and why it matters.

• Lead organic growth across earned and owned channels – specifically AEO, content, social, influencer, community, PR, and brand partnerships.
• Develop and oversee a campaign strategy that balances education, authority, empathy, and conversion – grounded in women’s health insights.
• Ensure content is optimised for discoverability, engagement, and long‑term organic traffic growth.
• Partner with subject‑matter experts, clinicians, creators, and internal stakeholders to produce credible, high‑impact content that serves organic growth goals.

• Build a cohesive top‑of‑funnel strategy where channels work together rather than in silos.
• Clearly articulate how brand, content, AEO, social, PR, and partnerships reinforce each other to drive awareness, engagement, and organic traction.
• Use data‑driven insights from one channel to inform others (e.g., search informing content, social informing brand storytelling).
• Collaborate closely with paid, CRM, and product marketing teams to ensure a seamless customer journey from awareness through activation.

• Strong ability to interpret dashboards, performance reports, and audience insights to guide strategic decisions.
• Comfortable using data to prioritise initiatives, identify opportunities, and course‑correct across brand, content, and organic channels.
• Partners closely with analytics and growth teams to turn insights into clear actions, not just reporting.

• Define success metrics for brand and organic efforts, including brand awareness, engagement, organic traffic, and leading…