Senior Trade Marketing Manager; m​/f​/d

About HOLY

HOLY is the soft drink revolution:
With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.

Over 2M loyal customers:
Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.

From D2C to Global Omnichannel:
In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.

We are still just getting started:
Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 150+ people aims high (Coca-Cola, we're coming for you!).

HOLY entered retail in 2024 and has since quickly built a strong presence across major supermarket chains in Germany. What started as a new channel has rapidly become one of our most important growth drivers — with expanding distribution, increasing shelf presence, and growing activation opportunities.

As we continue to scale, we are now looking for a Senior Trade Marketing Manager who will play a key role in shaping how HOLY wins at the point of sale. Working closely with our Head of Trade Marketing, this role sits at the intersection of brand ambition and commercial execution — ensuring that our retail presence consistently translates into strong visibility, shopper engagement, and sustainable growth.

This is a highly impactful role in a fast-scaling environment, offering the opportunity to help define how trade marketing structures, activation standards, and retail execution evolve as HOLY continues to expand across retailers and markets.

• Retail Activation Strategy & POS Excellence:
  Develop and implement HOLY's retail activation strategy to maximize visibility, rotation, and brand impact at the point of sale. Translate campaigns, launches, and brand initiatives into compelling in-store executions across retailers and categories.
• End-to-End Retail Activation Ownership:
  Lead complex trade marketing initiatives from concept to rollout — including displays, bundles, assortments, and retailer-specific activations. Ensure flawless execution by closely collaborating with Sales, Field Sales, Marketing, and Operations.
• Project & Process Leadership:
  Drive structured project management across major trade initiatives, improving planning reliability, stakeholder alignment, and execution speed. Build scalable frameworks and clear timelines that enable HOLY's retail organization to operate faster and more effectively.
• Commercial Performance & Activation ROI:
  Define and monitor activation KPIs such as rotation uplift, display ROI, and distribution impact. Translate insights into clear optimization loops that continuously improve the commercial effectiveness of retail activations.
• Scaling Retail Excellence Internationally:
  Build activation standards, POS systems, and playbooks that allow HOLY to scale from strong local execution to structured international rollouts. Support new market launches with replicable trade marketing concepts and retail activation frameworks.

• Strong Trade Marketing expertise: 5+ years of experience in Trade Marketing, Retail Marketing, or commercial project management within FMCG or a fast-paced consumer brand.
• Retail & POS understanding:
  You deeply understand LEH retail mechanics, promotions, and POS systems, and know how in-store activations translate into rotation and sell-out performance.
• Structured project leader:
  You are highly organized and experienced in managing complex cross‑functional projects involving Sales, Marketing, Field Sales, and Operations.
• Commercially driven mindset:
  You think in terms of rotation, distribution, and ROI, and are comfortable using data to evaluate and improve retail activations.
• Hands‑on builder:
  You enjoy building…