Brand & Marketing Lead

General Mind is a Berlin-founded AI company building its own System of Action for modern enterprises; an operational AI layer on top of ERP systems. This is not a copilot. It’s an autopilot: human-supervised, with approvals where needed. Our AI Autopilot autonomously executes recurring, complex workflows end-to-end across email, Excel, and enterprise systems. Incoming tasks are captured, analyzed, and completed with human-level capability, tracking handovers, meeting deadlines, and ensuring compliance across multiple stakeholders.

Designed for mid-sized and large enterprises, General Mind helps organizations eliminate inbox-driven work, improve execution across goods and money flows, and keep supply chains moving nded in 2025, General Mind serves customers across industry, commerce, and logistics in Europe and beyond.

You’ll help General Mind show up well everywhere people see us. That means running our social channels, writing posts, making clean visuals, representing the brand at events, and keeping everything on-brand - from our website to sales decks to investor updates. You’ll work closely with the team and use AI tools daily to create faster and better.

• Run our social channels (Linked In, X, Instagram): write the posts and design the visuals in Canva.
• Represent General Mind at events - show up, meet people, and capture content for our channels.
• Help create content across the board - website updates, sales and partnership materials, and other communication.
• Keep everything on-brand: make sure the visuals and the way we write match our tone and style across all channels.
• Support the team with press releases, event materials, and personal branding content - including working with AI-generated imagery.
• Try new formats when it makes sense: video, Instagram content, event platforms.
• Bring fresh ideas: keep an eye on new trends, AI tools, and content formats so our communications stay sharp.

• First experience in content, communications, or marketing
• Native-level English with strong writing and editing.
• Well organized - you can juggle several things at once without dropping them.
• Comfortable with Canva or similar tools; basic Photoshop is a plus.
• An eye for design and storytelling, and the instinct to get details right.
• You already use AI tools to create content (ChatGPT, image generation, editing tools).
• Genuinely interested in B2B SaaS, AI, and supply chain.

• Real ownership from day one - you’ll run our channels and shape how General Mind shows up, not just execute someone else’s plan.
• A front-row seat at an AI startup working with some of the world's biggest companies.
• Room to grow fast: as we scale, the role grows with you.
• Work directly with the founders and the wider team - short paths, quick decisions.
• Time and budget to try new AI tools and formats.