Marketing Campaign Specialist(MJ003794

Job Description

Regular Berlin International Business Marketing

Update

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021,  Group is a leading global travel service provider comprising of , Ctrip, Skyscanner, and Qunar.

Across its platforms,  Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have six Customer Service Centres for  , established in Japan, Korea, the UK, Thailand, Malaysia, and the Philippines, providing 24/7 customer service in 35 different languages.

We have more than 30,000 employees scattered across 50 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspires to deliver the perfect trip at the best price for every traveller.

Join 's Germany team and help shape the future of one of our fastest-growing European markets. Working across marketing, CRM, product and partnerships, you'll have the opportunity to build and deliver innovative campaigns that drive customer growth, engagement and loyalty. If you're passionate about travel, data-driven marketing and creating exceptional customer experiences, you'll thrive in our fast-paced, international environment while collaborating with teams across Europe and Asia.

• Plan, develop and execute integrated marketing, CRM and product marketing campaigns (e.g., platform-wide, seasonal, destination-specific and lifecycle campaigns) across various channels, including email, push notifications, in-app messaging, social media, paid advertising and partner marketing, to drive customer acquisition, engagement, retention, repeat bookings and cross-selling opportunities.
• Develop and execute local social media campaigns in collaboration with regional and global teams, creating engaging content and activations that strengthen brand awareness, customer engagement and campaign performance across owned and paid channels.
• Analyze customer data, CRM performance, marketing performance and market trends to inform campaign strategy and ensure continuous improvement. Leverage A/B testing, attribution models, customer segmentation and performance metrics to optimize campaigns and achieve key performance indicators (KPIs).
• Own the CRM campaign calendar for the German market, working closely with regional CRM teams to plan, execute and optimise lifecycle communications aligned with commercial priorities, strategic partnerships and key trading moments.
• Partner with Product and regional teams to support product marketing initiatives, including the launch and adoption of new features, payment solutions, loyalty propositions and customer experiences. Translate product capabilities into compelling customer-facing campaigns and messaging.
• Work closely with design teams to ensure campaigns are on-brand, visually compelling and aligned with the customer journey. Provide feedback on creative briefs and collaborate on messaging strategies.
• Manage and track campaign budgets, ensuring efficient use of resources and maximizing ROI. Monitor spend across multiple channels and adjust strategies as needed to stay within budget.
• Provide regular campaign performance reports and actionable insights to senior leadership, highlighting key learnings and recommendations to optimise future initiatives.
• Work with various internal stakeholders, including Product, CRM, Design, regional marketing managers and business leaders, to align on campaign objectives, product launches, customer engagement strategies and delivery timelines.
• Stay informed on industry trends, competitor activities and emerging marketing…