Lead Copywriter, Global Creative Studio (m​/f​/x

Lead Copywriter, Global Creative Studio (m/f/x) at Hello Fresh

ON-SITE SENIOR

Posted 1 day ago

Hello Fresh Group is seeking a Lead Copywriter to join their Global Creative Studio in Berlin or Warsaw. This hands‑on role focuses on driving copy quality across demand generation channels while shaping the strategic communication for eight global brands. You will integrate AI tools into the creative workflow to enhance content generation and localization at scale.

• Write high-quality copy for digital channels including paid social, CRM, and TV
• Provide creative direction and guidance to local copywriting teams across sixteen markets
• Develop and implement AI prompt frameworks using tools like Claude and Gemini
• Advise marketing stakeholders on messaging hierarchy and copy strategy for various touchpoints
• Maintain and evolve tone of voice guidelines for the entire brand portfolio
• Analyze performance data to iterate on creative concepts and improve conversion rates

• Minimum of eight years of professional copywriting experience in agency or in‑house settings
• Proven track record of creating high‑impact English‑language copy for major digital channels
• Proficiency in using large language models to assist in the creative process
• University degree in Communications, Marketing, Creative Writing, or a related field
• Ability to work on‑site in Berlin or Warsaw with a collaborative mindset

The Lead Copywriter will significantly elevate the brand's creative output by blending strategic thinking with efficient AI‑driven workflows. By optimizing mid‑funnel content and providing global creative direction, this role will drive higher engagement and conversion across sixteen international markets. Their leadership in copy quality and AI integration will ensure the brand remains a market leader in the food sector.

A Design Jobs.

World summary of the employer's posting, written to highlight scope, requirements, and fit (AI‑assisted, human‑reviewed).
For full details, see the description below.

Brand Marketing
· Berlin or Warsaw

At Hello Fresh Group, our mission is to change the way people eat forever. Since our 2011 founding in Berlin, we've become the global market leader in the meal kit sector, inspiring millions of home cooks and food lovers every week. Our portfolio spans eight brands across 16 markets, from Hello Fresh and Factor to Good Chop and Pets Table.

If you love making words work hard, this might be your job.

Hello Fresh Group is looking for a Lead Copywriter to join our Creative Studio and help drive copy quality across our demand generation engine. You'll work across the full funnel and across every channel that matters (TV, OOH, paid social, display, CRM, You Tube) with a particular focus on mid‑funnel, paid social creative that stops thumbs and starts conversations.

This is a hands‑on writing role, creating everything from campaign headlines to push notifications, from social hooks to CRM journeys. You'll also bring the strategic thinking to help shape how eight global brands communicate across sixteen markets, and the collaborative instinct to consult with local teams, advise channel owners, and help more junior staffers write better.

Crucially, you will help build, train, and socialize AI tools (particularly on Claude and Gemini) to create and maintain a broad creative toolkit. You will use these tools to generate, iterate, and localize content, but you will be the creative brain behind all LLM work.

This position is based in Berlin or Warsaw. Berlin‑based employees have required attendance three days per week (Monday to Wednesday) at our Creative Studio in Moabit.

• Write sharp, on‑brand copy across the full funnel and all major channels (paid social, display, CRM, You Tube, TV, and OOH), with a particular emphasis on mid‑funnel paid social creative.
• Bring big‑picture strategic thinking to campaign briefs and creative concepts, while staying just as comfortable writing a single subject line or a two‑second video hook.
• Consult with local market copywriting teams across sixteen markets, offering guidance,…