Teamlead Influencer​/Creator Marketing

Responsibilities

• Planning and executing the influencer marketing strategy
• Building and scaling a creator community of micro‑influencers, ambassadors, and affiliates
• Developing community‑led growth programs that turn micro‑influencers into long‑term brand advocates
• Booking D2C influencer campaigns (Stories, Reels, and Tik Tok)
• Booking retail influencer campaigns for dm, Rossmann, Müller, and Budni
• Planning and executing branding and awareness campaigns
• Managing the affiliate marketing program
• Managing and growing the DACH, Italian, French, and UK markets
• Negotiating creator collaborations and contract terms
• Building long‑term creator partnerships
• Planning and executing creator events in Berlin
• Project management for retail activations
• Budget planning and budget control
• Forecasting and offer planning
• KPI monitoring and performance analysis
• Building and evolving dashboards
• Data analysis using Excel, pivot tables, and reporting tools
• ROI and revenue analysis of influencer campaigns
• Leading an international influencer marketing team across Germany, France, and Italy
• Serving as the point of contact for operational and strategic questions
• Conducting regular feedback and development conversations
• Owning recruiting processes and employee onboarding
• Optimizing and introducing new processes and workflows
• Developing new influencer marketing concepts
• Close collaboration with Performance Marketing and Brand Marketing

• 3+ years of experience in influencer/creator marketing, ideally in a beauty D2C & B2B brand environment
• At least 1–2 years of experience in a leadership or team lead role
• Fluent in German (C1+) and English (business fluent). Both are required for day‑to‑day work
• Proven track record of managing large creator volumes in a structured, KPI‑driven way
• Experience with budget responsibility and campaign ROI analysis
• Strong negotiation skills and experience managing creator/agency contracts

• influencer marketing
• community‑led growth
• campaign management
• data analysis
• budget planning
• KPI monitoring
• performance analysis
• reporting tools
• Excel
• pivot tables

• negotiation skills
• leadership
• team management
• collaboration
• communication
• project management
• feedback and development
• process optimization

• D2C
• B2B
• creator community
• brand advocacy
• retail activations
• creator partnerships
• influencer campaigns
• performance marketing
• brand marketing
• market management