Junior Marketing Manager - Brand, Event & B2B Marketing

Job Summary

JOB DESCRIPTION – JUNIOR MARKETING MANAGER BRAND, EVENT AND B2B

Location:

Berlin

Division:
Marketing

Line Manager:
Team Lead Brand, Event & B2B Marketing

Contract

Terms:

Permanent, Full-time 40h/week

The GSA Marketing team is responsible for Ticketmaster's marketing activities across Germany, Austria and Switzerland.

Our mission is to grow the business by retaining existing clients, maximizing revenue potential and winning new business from both existing and new verticals.

To achieve this, we deliver both B2B and B2C marketing – for our clients as well as for our own brand.

As Marketing Manager Brand, Event & B2B Marketing, you drive the execution of our brand strategy in Germany and Austria, while also supporting the Swiss team and plan events and B2B initiatives that fuel our sales efforts.

You bring global campaigns to life at a local level, ensuring our brand shows up consistently across every touchpoint.

• Implement and localize Ticketmaster's global brand strategy, campaigns and materials for the GSA region, developing complementary local initiatives where needed
• Align closely with the EMEA Brand Marketing team to ensure consistency with global guidelines and brand standards
• Plan and organize B2B events (e.g. industry events, artist and partner activations) for the GSA market in close collaboration with the sales teams and senior colleagues
• Create marketing materials, presentations and sales collateral for B2B purposes such as Case Studies, White Papers and Blog Content aligned with Content Marketing team
• Conduct ongoing market and competitor analysis for the GSA region, generating sales-enablement insights and market research findings that inform brand, event and B2B strategy
• Team up with Content & Community Marketing colleagues on Linked In and other business-focused social networks, aligning on decision-maker-targeted content that supports B2B goals and brand positioning
• Regularly review local brand and event strategy against global objectives and reporting standards
• Ensure a consistent brand presence across all channels and touchpoints
• Measure and report on the success of brand and event initiatives
• Coordinate with external agencies, service providers and creative partners

• First professional experience in marketing (e.g. through internships, working student roles or 1-2 years in a full-time position), ideally with exposure to brand, event or B2B marketing
• Interest in and understanding of planning and supporting events of varying scale
• Understanding of B2B marketing mechanics and openness to collaborating with sales teams
• Good organizational skills, hands-on mentality and a structured way of working
• First experience supporting the coordination of agencies or external service providers is a plus
• Fluent German and very good English skills
• Interest in entertainment, live events or ticketing; experience with UI/UX design tools (especially Figma) is a plus
• Willingness to travel within the GSA region

• Good communication skills, with the ability to adapt to different stakeholders, from internal teams to sales, partners and clients
• Good organizational skills, with the ability to support multiple campaigns, events and deadlines at once
• Creative mind with an eye for brand consistency, keen to bring campaigns and events to life at a high standard
• Interest in the commercial side of marketing with a willingness to learn how brand and event activities support sales and business goals
• Comfortable representing the brand externally, e.g. at events, with partners or clients, with support from senior team members
• Proactive and hands-on, eager to take on ownership and grow into planning and execution responsibilities
• Ability to stay organized and reliable under pressure in a fast-paced, deadline-driven environment
• Collaborative team player, keen to work effectively across marketing, sales and cross-market teams

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love.

As…