Digital Marketing Manager

Digital Marketing Manager with a focus on performance and analytics (m/f/d).

Greenstone Energy GmbH is a fast-growing company in the field of sustainable energy solutions. Since 2015, we have been committed to providing climate- and environmentally-friendly energy supplies using 100 percent renewable energy. Our best-known brands are Vegan Strom and New Energy Cloud. This makes us not only pioneers in the field of animal-friendly green electricity offers, but also technologically innovative.

To strengthen our marketing team, we are currently looking for a Digital Marketing Manager with a focus on performance and analytics (m/f/d).

Level: Mid-level

Location:

Berlin / Hybrid

You will be responsible for the operational management of our performance marketing measures and will develop these further in a data-driven manner. In doing so, you will continuously analyze campaign and funnel data, identify scaling potential, and derive concrete optimization measures.

You will prepare analyses and reports and use them to develop insights that serve as a basis for marketing and management decisions. In this role, you will work closely with the Head of Sales and Marketing and support the implementation of new campaigns and marketing initiatives.

• Campaign implementation: Operational implementation of marketing campaigns and collaboration with social media and strategy.
• Performance marketing: Planning, implementation, and optimization of our campaigns on platforms such as Google.
• Analytics & tracking; attribution: Analysis of our marketing performance with tools such as Google Analytics and further development of our tracking setup.
• Marketing reporting: Creation and further development of regular performance reports and preparation of insights for marketing and management.
• Content and search engine optimization
  :
  Creation of high-performance headlines, marketing texts, and short articles for search engines, landing pages, and campaigns. In doing so, you will develop content that is optimized for both search engines and conversion.

• At least 2-5 years of experience in digital marketing. At least one year of experience in managing performance campaigns.
• Experience in managing Google Ads or other paid media campaigns.
• Very good knowledge of Google Analytics; basic knowledge of HTML.
• You analyze marketing data in a structured way and derive concrete recommendations for action.
• You work independently, in a structured manner, and take responsibility for your topics.
• You actively follow current developments in digital marketing and deal with how topics such as AI marketing, search behavior, and digital channels are changing.
• You are interested in implementing campaigns but also contributing to their conceptual design.
• Very good written and spoken German skills (at least C1)

A responsible role with plenty of creative freedom.

The opportunity to actively shape data-driven marketing in a fast-growing company.

A modern office well connected near Postdamerplatz with flexible working hours and the option to work partially from home

Employee´s perks: discounted electricity tariff, Tuesday to Thursday, lunch in the office is on us!