Marketing manager

Описание:
Culture Amp is an employee experience platform that helps companies transform employee engagement, improve performance management, and develop high-performing teams. Its platform serves 25 million employees across more than 6,000 companies.

• Lead the marketing strategy within DACH and build the Benelux and Nordics regions
• Adapt global campaigns for local impact to drive pipeline and revenue
• Establish regional plans that translate GTM goals into local events and campaigns
• Localise messaging and content for local buyers
• Build and manage a pipeline of new logo and expansion opportunities with SDR teams
• Represent regional markets across global marketing forums
• Align quarterly plans, run retrospectives, and ensure lead follow-up through opportunity conversion
• Create and translate content using AI
• Use market, customer, and competitor insights to shape regional strategy
• Provide feedback to global teams to align messaging with local needs
• Run joint events and webinars with local partners
• Plan, develop, and scale the partnership channel
• Develop the local Community Chapters programme
• Manage local chapter leads and support programming where necessary
• Measure marketing performance and improve results using data
• Manage ROI and make trade-offs that maximise impact across programmes and channels
• Manage local vendor relationships and deliver high-quality execution on time and within budget

• 7+ Years of B2B SaaS marketing experience or equivalent experience driving measurable pipeline and revenue in the UK market
• Experience building a market from the ground up to drive new business acquisition, expand the existing customer base, and elevate brand presence
• Experience working in an international organisation
• Innovative and creative mindset with willingness to experiment and take calculated risks
• Confidence using AI to improve processes or create content that drives results
• Strong analytical skills and experience with Salesforce, Hub Spot, webinar, and ABM tools
• Exceptional collaboration and communication skills
• Ability to influence cross-functional teams without direct authority
• Understanding of scaling new logo and expansion efforts
• Comfort balancing high-touch field activity with global scaled digital programmes
• Experience working with C‑Suite ICPs and buying committees
• Native‑level German and fluent English
• Nice to have:
  Customer or Community Marketing experience, HRTech background, familiarity with partnership programmes and co-marketing initiatives, additional European languages

• Equity through the Employee Share Option Program
• Learning programmes and coaching
• Quarterly refresh days, an extended end-of-year break, and a monthly wellbeing and lifestyle allowance
• Inclusive parental leave from day one
• Mac Book and budget for a home workspace
• Five annual social impact days
• Medical insurance coverage for employees and families, available for the US and UK only