Creator Manager - Influencer Projects

Join Zalando’s Creator Marketing team as a Creator Manager - Influencer Projects and help change influencer marketing as you know it. We'll do this by building a community of creators from all walks of life who are excited to create content that tells stories of diversity, inclusivity, self-expression, and sustainability through fashion.

As a Creator Manager, it’ll be your job to independently handle high-impact influencer projects on behalf of our brand partners. You’ll come up with concepts and strategy for campaigns that include social media and onsite deliverables., After approval from our brand partners you’ll own the end to end process and work with the diverse creators who can deliver the required content for the partner..

You’ll be a social-first native on Instagram and Tik Tok, deeply understanding the type of content that connects on these channels to ensure our output is always high-impact. Crucially, you bring strong, hands‑on experience in day‑to‑day project and creator management, knowing exactly how to successfully collaborate with brands, agencies and influencers.

• Manage Key Creator Relationships:
  Own the end-to-end strategic relationship for a diverse, cross-category portfolio of creators across various tiers. You will ensure bespoke management that drives strategic brand‑building, audience growth, and repeatable performance for our brand partners. You will act as an internal expert on diverse creator selection (championing inclusivity, self‑expression, and sustainability) for complex B2B influencer projects.
• Complex Project Leadership:
  Lead and execute complex, cross-functional influencer projects and campaigns on behalf of a wide variety of Zalando's brand partners. You will develop a strategy, creative concepts and project plans, manage timelines, align senior stakeholders (including external brand contacts and internal marketing teams), and ensure successful end-to-end delivery.
• Drive Operational Excellence & Frameworks:
  Actively shape and implement our core creator management processes for brand‑funded campaigns. While you will handle necessary operational topics (contracting, compensation models, tracking links) for your portfolio, your focus will be on identifying operational inefficiencies, testing new tooling, and providing actionable feedback to product and tech teams to scale the B2B influencer program.
• Elevate the Creator Experience & Toolsets:
  Act as a trusted partner and primary point of contact, making talent feel like a true part of the Zalando family. You will be the expert on Zalando’s creator toolsets, helping your diverse roster strategically leverage them to grow and monetize their audience. Gather frontline feedback to inform wider strategic initiatives.
• Execute Content Strategy & Trend Integration:
  Translate platform trends (e.g., viral fashion moments, styling transitions, sustainability trends) and consumer behavior into actionable briefs for your creators that hit brand partner goals. Ensure the content produced champions diversity and self‑expression, is culturally relevant, native to Tik Tok and Instagram, and highly engaging, collaborating closely with external brands and Paid Media teams.
• Analyse Performance & Run Engagement Testing:
  Leverage insights from multiple data sources and affiliate tracking to report on your portfolio's performance against brand partner KPIs. You will independently execute structured content engagement tests to validate what resonates best with our diverse audience and turn those insights into wider campaign optimizations.

You bring 5+ years of relevant work experience within influencer marketing, digital PR, fashion, or B2B brand marketing in a fast-paced environment.

You…