Brand & Social Lead

# Brand & Social Lead Apply now---Department Marketing Location Berlin Work  arrangement Hybrid
** A little about us **
* ** AI-native design:
** Kittl is becoming the AI-native, operating system for creative businesses. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team
* ** Rapid growth:
** 11 million users since 2022
* ** Diverse team:
** 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely
* ** Truly product-led company:
** Engineers, Product Managers and Designers sit at the core of what we build
* ** Strong backing:
** Raised ~$50M, led by IVP with Left Lane Capital and Speed invest. IVP has also backed Figma, Slack, and Dropbox Learn more:
** Your role at Kittl
** Kittl's marketing is conversion-led - great at driving performance, but no one owns what Kittl
* is* like, how it makes people feel, or whether our target audience has even heard of us. We need someone who can write the line that makes a founder feel seen, and who's restless about getting Kittl in front of that founder in the first place - through ideas bold enough to actually cut through. This works alongside our design lead, who owns visual identity.

This role owns voice, story, and standing out.
** This role is for you if**
* ** You have a gift for language** - you notice when a sentence is doing real work versus just filling space
* ** You get restless with "safe"** - you'd rather pitch the slightly-crazy activation that gets talked about than the tenth version of a banner ad
* ** You think about audience obsessively** - not just what to say, but where our founders actually are, and how to show up there in a way that sticks
* ** You notice the thing everyone else scrolled past** - the landing page headline that's almost right, the caption that undersells the idea, the touchpoint nobody double-checked
* ** You can't walk past something that's almost good enough** - you stop, look again, and fix it before it ships
* ** You've spent time at an agency or in a fast-moving creative environment** - you know how to move from a wild idea to something that actually ships
* ** You are both creative and strategic** - you can go bananas with ideas ,and just as readily hold the line on what keeps them on-brand
** What you'll do**
* ** Define and codify Kittl's voice and tone** - then write the work yourself (manifesto, campaign copy, landing pages, launch narratives) at a level others can point to as the standard
* ** Dream up and lead brand activations, stunts, and campaigns
** designed to get Kittl in front of small business founders and make them actually care - concept through delivery
* ** Represent brand thinking in leadership and strategy conversations**, pushing back where decisions threaten brand consistency/integrity
* ** Find and pitch unconventional ways to build awareness** - partnerships, community moments, founder-facing events, anything that gets us known beyond our existing paid and influencer channels
* ** Bring bold, sometimes "crazy" ad concepts to growth/performance marketing** - and know how to make them convert, not just turn heads
* ** Guide teams early** - in briefs and reviews - so tone and ambition are right from the start, not fixed after
* ** Audit our messaging and presence across our touch-points** (website, landing pages, ad/video scripts, campaign concepts, brand activations), ensuring excellence and consistency in all
** Who you are
*** 5+ years (into your career - sharp instincts, real experience, not yet coasting on a title)
* Has done this in-house - ideally agency first, then owning brand at a small company where there was no one else to hand it to
* You've picked the channel, not just written…