Product Marketing Manager - Meetings

HRS AS A COMPANY

HRS is reinventing the way businesses stay, work and pay in today’s dynamic global marketplace. As a global technology company HRS is focused on leveraging technology and Artificial Intelligence to create fully-digital lodging and meeting experiences for corporations, their travelers and their lodging partners. The company’s platform-based solutions are reinventing end-to-end travel management and the traveler experience for transient, meetings and workforce segments for Fortune 500 companies worldwide.

Beyond cost savings HRS clients gain from an unrivaled focus on essential aspects including traveler satisfaction, risk mitigation and savings.

HRS is also recognized for its award-winning Green Stay Initiative, technology that helps corporate hotel programs achieve their Net Zero targets.
HRS works with world’s leading hotel chains, regional hospitality groups and payment providers.

As Product Marketing Manager – Meetings
, your mission is to position our AI-driven Connect platform at the core of meeting decision-making for corporate clients. You'll define and execute the go-to-market strategy for our meetings products, ensuring decision-makers across our ICP (Ideal Customer Profile) segments understand and adopt the value of the platform.

You will:

• Lead the product marketing strategy for meetings and Connect, shaping how we engage the market and how our solution is perceived across geographies.

• Translate complex product innovations and AI features into compelling narratives that resonate with buyers and users alike.

• Connect commercial goals and technical systems with a unified marketing vision that drives measurable impact.

This is a pivotal role in establishing a scalable, data-informed, and cohesive GTM foundation for the meetings segment — in close collaboration with Product, Sales, and Corporate Marketing teams.

• Strategy: Define and lead the go-to-market approach for Meetings and Connect, adapted to our global footprint and customer segmentation.

• Messaging: Develop clear, differentiated product messaging that communicates value to our target audience and reflects the technical innovation behind HRS Copilot.

• Enablement: Drive sales enablement by equipping internal teams with the right materials, training, and positioning to win in the market.

• Campaigns: Plan and execute cross-channel lifecycle and demand generation campaigns in collaboration with the corporate marketing team.

• Content: Build and manage impactful assets — thought leadership, digital content, use cases, product guides, webinars — tailored for meetings buyers.

• Cross-functional Collaboration: Align with product managers, sales teams, and data owners to ensure our GTM strategy is both scalable and impactful.

• Competitive Intelligence: Provide insights into market trends, buyer needs, and competitive positioning to sharpen our messaging and innovation roadmap.

• Reporting: Track success metrics, gather feedback, and continuously optimize initiatives to maximize reach and revenue contribution.

Minimum 3 years of experience in B2B product marketing, ideally in SaaS, marketplace, or enterprise travel environments.

Proven ability to develop and execute go-to-market strategies that drive adoption and revenue across international markets.

Expertise in crafting clear, differentiated value propositions that resonate with B2B decision-makers and reflect product innovation.

Hands-on experience planning and delivering marketing campaigns, including messaging, content creation, and enablement materials.

Demonstrated…