Senior Marketing Manager

Hansen Technologies (ASX: HSN) is a global software and services provider, serving energy, water/utilities, and telecommunications industries. With customers in 80+ countries, we foster collaboration across 26 global offices. From 5G advancements to renewable energy transitions, we empower customers to overcome challenges, innovate, and drive new business models.

At Hansen, we are also embedding AI enablement across our operations. From automating workflows and enhancing service delivery, to driving innovation in customer solutions, AI is shaping the next chapter of how we support our clients. With a focus on operational excellence and innovation, Hansen is using AI not just as a tool, but as a strategic enabler to deliver smarter, faster, and more resilient solutions for the future.

This is full-time role based in our Berlin or Offenburg offices, in Germany
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This role is central to Hansen’s growth in Germany, Austria and Switzerland. As the Senior Marketing Manager, you will own the regional marketing result: building qualified pipeline in market, aligned to the named accounts agreed with leadership.

A key focus will be supporting Hansen’s re-entry into the German utilities market. Hansen is investing in the region across a broader product set than Powercloud alone, including Trade and Energy Data Management.

In your first year, success will mean helping re-establish Hansen’s standing with German utilities, Stadtwerke and energy retailers, translating central campaigns and positioning into locally relevant activity.

You will also lead DACH events so that efforts are focused on regional priorities and measured by pipeline impact. Reporting to the Head of Marketing, EMEA, this role sits within the Revenue Identification pillar of the Growth and GTM function for Energy and Utilities, partnering closely with DACH country leadership, the EVP Energy and Utilities EMEA and the Regional EVP on account priorities and pipeline coverage.

• Build and run the DACH market plan for German utilities.
• Own DACH marketing-sourced and marketing-influenced pipeline, delivering integrated campaigns across paid, owned and outbound channels.
• Run named account and ABM programmes against the DACH target list, prioritising both installed base expansion and new logo growth.
• Own the DACH events calendar and budget, ensuring activity is measured by sourced pipeline and named account engagement.
• Develop German customer advocacy, including reference stories, speaker opportunities and proof points for the market.
• Lead German trade media activity and DACH communications in partnership with PR and Communications.
• Support partner-sourced revenue through co-marketing with implementation and technology partners in Germany.
• Work closely with the marketing team, regional agency support, planning, budget and monthly performance reporting.

• Native or fully fluent German, with business fluent English and the ability to create market-facing German content.
• Strong B2B marketing leadership experience in the German market, with a track record of generating qualified pipeline in long-cycle enterprise sales.
• Working knowledge of the German energy and utilities market, including Stadtwerke, energy retailers, grid operators and the regulatory environment.
• Experience owning a regional marketing number and reporting performance to commercial leadership.
• Hands-on campaign execution experience, ideally within enterprise software or SaaS.
• Confidence using marketing automation, CRM, pipeline reporting and attribution tools.
• Strong judgement, commercial directness and the ability to maintain message consistency while rebuilding market position.
• It would also be beneficial if you have experience in utilities…