Senior Performance Marketing Manager

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants. Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe. We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive. If this sounds like somewhere you want to grow, we'd love to hear from you.

We are looking for a commercially minded Senior Performance Marketing Manager to own and accelerate customer acquisition growth for Shine.

This is not a traditional channel management role.

Our media execution is largely supported by external agencies. The role of the Performance Marketing Manager is to own the growth system around those channels: identifying where growth is constrained, developing hypotheses, bringing together the right levers and driving cross-functional execution to improve commercial outcomes.

You will have deep expertise in performance marketing and be capable of challenging agencies across Search, Meta, Tik Tok and other acquisition channels. But your responsibility extends beyond media buying.

You will work across channels, creative, messaging, offers, landing pages and define together with stakeholders a roadmap beyond paid marketing in user journey, CRO, attribution and measurement to improve the quality and commercial value of the customers we acquire.

Success is therefore not defined simply by leads, sign-ups or channel CPA. It is defined by whether acquisition ultimately contributes to profitable growth.

This is a senior individual-contributor role: high ownership, highly analytical and hands-on, but without direct people-management responsibility.

• Own the acquisition growth roadmap, translating business targets into clear growth priorities, hypotheses and experiments.
• Understand the complete customer journey from demand -> acquisition -> sign-up -> activation -> subscription -> revenue
  , rather than optimising individual channels in isolation.
• Identify the biggest constraints to growth and determine which levers should be prioritised.
• Balance customer volume, customer quality and acquisition efficiency.
• Connect marketing KPIs to downstream commercial outcomes and continuously challenge whether acquisition activity is genuinely moving the business forward.
• Participate actively in the commercial trading rhythm, bringing clear performance context, diagnosis and actions.

• Bring deep hands-on expertise across performance channels, particularly Google/Search and Meta
  , with experience across channels such as Tik Tok, You Tube and other emerging platforms.
• Own performance strategy, budget allocation, channel mix, targets and measurement.
• Lead and challenge…