Senior Product Marketing Manager - German market

Shine is the financial copilot for entrepreneurs and small business owners.
Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.
Part of something bigger
Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.
Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.
We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.
Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.
If this sounds like somewhere you want to grow, we'd love to hear from you.

The Senior Product Marketing Manager role sits inside the Global Accounting Tribe (Product) and operate as the product-side counterpart to the German Business Unit Lead (Revenue) - jointly driving market-level revenue outcomes by translating global positioning and product strategy into locally relevant GTM activity, competitive intelligence, and lifecycle outcomes.

We're looking for a (
Senior) Product Marketing Manager to own how Shine's Invoicing & Accounting products reaches, lands with, and grows its customer base in the German market.

Most PMM roles ask you to position one product in one market. This role asks you to do something harder: hold two products in productive tension, protect an established brand while validating a new one, and author the transition story that brings customers from the old world to the new - without losing them along the way.

If you've done this kind of work before - navigating a portfolio, managing a migration narrative, winning in a competitive market mid-transition - we want to talk to you.

Your responsibilities will include:

• Market & competitive intelligence: Size the market, track trends, and continuously monitor the German competitive landscape and global challengers as early-signal proxies. Keep positioning differentiators and pricing benchmarks up to date and turn insights into clear, actionable recommendations.

• Customer understanding & segmentation: Own the ongoing research rhythm in Germany - from in-app feedback and surveys to user interviews, behavioural data, and CS/Sales debriefs. Use these insights to identify underserved segments and unaddressed use cases.

• Whitespace & opportunities: Quantify new opportunities in a local and global context, surface the most relevant signals for roadmap prioritisation, and partner with PMs on discovery work where market specifics shape what gets built.

• Positioning, offer & go-to-market: Localise global positioning, messaging, and product narrative for the German market. Define segment-specific proof points and competitive angles, shape plan differentiation, value per tier, and upsell triggers, and lead in-market GTM execution for launches, campaigns, and messaging rollouts with hands-on ownership.

• Product presence & lifecycle: Own the product journey from first impression to ongoing engagement: website presence, activation flows, in-app messaging, and onboarding. Drive adoption, retention, and feature awareness tied to usage…