Lead Product Marketing Manager

Most money apps talk o talks back

We're not building another finance app. We're building the world's first AI financial assistant, one that actually understands your money and makes you better at it, and we're changing the world's relationship with money in the process For everyone, whatever their background or balance.

The proof: profitable, fast-growing, a unicorn with over $300M in ARR, and millions of people who now feel differently about their money.

We love original thinkers who challenge the status quo. We move fast, tell the truth, and there's nowhere to hide from good work here. If that excites you more than it scares you, you'll fit right in.

Follow us on Linked In for new features and the occasional roast

Meet The Team Hi I'm Chris the Chief Unit Economics Officer at Cleo. I care about revenue growth and, importantly, the economics behind it - which means I focus on everything from how people find us through to making the unit economics actually work.

We cover parts of marketing, product and commercial - a team of ~40 people across Growth and Performance Marketing. It's a broad org, but it centres on one clear goal: grow the company efficiently.

You'll thrive here if you structure your thoughts and plans, base your ideas on facts more than opinion, would rather own a number end to end than sit neatly inside a process, and can always see the next opportunity

We are currently hiring a Product Marketing Manager (L4), reporting to the Product Marketing Director, for our AI & Chat pillar. Partnering closely with Product, Engineering, Design, Data Science and Growth, you'll shape what we build, how we bring it to market, and how millions of customers experience AI-powered financial guidance - owning the full lifecycle of some of Cleo's most strategic initiatives.

We're hiring in both the US (East Coast-friendly hours) and London.

Key responsibilities for this role include:

• Build a trusted partnership with product and engineering, influencing roadmap decisions through customer understanding, market insight, competitive intelligence and whitespace analysis
• Act as the go-to expert on our AI product and underlying technology - where we win, where we don't, and why - grasping technical detail quickly and independently
• Deeply understand our US-based audience's money habits, needs and behaviors across AI and financial products, bringing the voice of the customer into product development from the earliest stages
• Own end-to-end GTM for AI-driven features, from early-stage concepting through launch, iteration and scaled growth
• Create clear, compelling positioning and messaging that lands emotionally and functionally, oscillating between technical concepts for investors and simplified versions for consumers
• Write sharp strategy and creative briefs that help cross-functional teams produce their best work, and design and execute channel strategies and launch plans from scratch
• Partner closely with Lifecycle, Performance Marketing, Product and Data Science to increase adoption, engagement and retention
• Use experimentation, customer insight and data to identify opportunities, validate hypotheses and continuously improve product performance
• Define success metrics, measure impact, and use learnings to influence future product and marketing decisions

• 6+ years of Product Marketing experience in fast-paced, high-growth technology companies
• Strong AI or deep technical fluency - able to quickly understand complex technologies and translate them into clear customer value without sacrificing accuracy
• Proven experience bringing innovative products to market, from early-stage (0→1) launches through scaled growth
• Highly autonomous and comfortable operating in ambiguity, independently…