Events & Activations Manager - France; m​/f​/d

• HOLY
  is the soft drink revolution: With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle® you get amazing taste across 50+ flavors while maintaining a good conscience-for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest-growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €180M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 200+ people aims high (Coca-Cola, we're coming for you!).

As Events & Activations for France, you will own the planning and execution of some of HOLY's most important offline brand experiences in one of our key international markets.

From Japan Expo and Hellfest to major consumer events, partnerships, and promotional projects, you will turn creative concepts into memorable experiences that bring more people into the HOLY Squad. You will work closely with Brand, Creative, Sales, Retail, Logistics, agencies, suppliers, and event partners to deliver projects that are on time, on budget, and unmistakably HOLY.

This is a role for someone who can independently manage projects while continuing to grow their strategic, commercial, and cross-functional impact.

Responsibilities

• End-to-End Brand Activation: Own multiple brand activation projects from initial briefing and concept development through production, on-site execution, and post-event evaluation. Deliver high-quality experiences across major events, festivals, partnerships, and promotional activities in France.
• Stakeholder & Partner Management: Coordinate internal stakeholders, agencies, suppliers, event organizers, promoters, and other partners. Create clear briefs, timelines, responsibilities, and communication routines to ensure that every project stays aligned and moving forward.
• Budget & Commercial Performance: Build and manage activation budgets, monitor spending, coordinate approvals, and ensure responsible use of resources. Define relevant KPIs and evaluate the impact and potential ROI of each project to improve future investment decisions.
• French Market Activation Strategy: Contribute to the development of HOLY's French Brand Activation roadmap by identifying relevant events, cultural moments, partnerships, and new opportunities to reach and engage the HOLY Squad offline.
• Process & Performance Improvement: Establish a strong learning loop across the Brand Activation team by collecting feedback, analyzing project performance, and turning insights into practical improvements. Help develop scalable playbooks, tools, and processes for future activations.

• Relevant activation experience: Brings experience in brand activation, experiential marketing, event marketing, field marketing, sponsor ships, or a similar environment. You have managed projects that required strong coordination between internal teams and external partners.
• Strong project manager: Can manage several work streams, deadlines, suppliers, and stakeholders ates structure, follows up proactively, and keeps projects moving even when plans change.
• Commercially minded: Understands that great activations need to create both emotion and business value. Comfortable working with budgets, KPIs, performance…