VP ; f​/m​/d

We make healthy eating effortless. Every. delivers 100% plant-based, additive-free meals, shock-frozen harvest-fresh and ready in under ten minutes, on a subscription built around habit rather than novelty. Our mission: simplifying healthy habits.

Around 50 people in Berlin, operating across Germany, Austria, Switzerland and the BENELUX. We're profitable-minded, we're roughly doubling this year, and we're building toward €250M and beyond.

Most of our growth so far has come from one channel. We're strong on Meta, we've built an in-house influencer team and the creative function to support it, and we’re working on scaling Google. To continue growing at this pace we need to accelerate cracking new channels while building the operations to scale existing ones.

We don't know where our current channels top out. We've never run You Tube, podcast or TV. We have no organic motion and no internationalisation play-book. Our attribution and martech set-up works with concentrated spend but is too basic to measure incrementality around a diverse marketing mix. We need to advance the infrastructure to support more sophisticated testing.

• Performance marketing
  and everything that comes next:
  You Tube, search, referral, organic, affiliate, and the channels beyond performance — podcast, TV, OTT, OOH.

• Partnerships and influencer
  . A real capability already, with far more in it.

• CRM and lifecycle
  . Retention and reactivation are where a subscription business is won or lost. You'll hire and lead this.

• Internationalisation
  . Which markets, in what order, with what playbook.

• Pricing and discount architecture
  . Growth leads on pricing here. You own the structure, the promo calendar and the LTV/CAC trade-off. Brand has a voice on promo discipline and positioning, and the seam between you is explicit rather than assumed. Finance is your counterpart here.

• Measurement
  . Building an incrementality layer on the attribution we already have. incrementality testing, marginal CAC, LTV/CAC targets by channel and by market, set jointly with finance — so we can evaluate large bets effectively.

• A team
  . Our Head of Acquisition and her team, head of partnerships, an open Head of CLM, an open organic lead and an open martech / analyst function. Your job is to make them substantially better than they are today, and to raise the bar on who we hire next.

• You'll work closely with our product and tech team on product-led growth, and alongside a VP Brand & Product (incoming, currently founder led) who owns creative, positioning and product marketing. Growth and brand are peers here by design.

• You've owned growth through a comparable leg — roughly €40M to €250M — as the person accountable for it.
  
  Not as a channel lead inside someone else's scale-up.

• Subscription or repeat-purchase DTC, ideally food or consumables, where retention and LTV drive the model. Physical product, not SaaS.

• Group-level P&L.You've managed CAC, LTV and contribution margin, and you've cut spend when the marginal return didn't justify it.

• Hands-on with measurement, excellent analytical rigor.
  
  Incrementality testing, marginal CAC analysis, attribution reweighting. You know what a channel ceiling looks like before you hit it, and what to do next. You love crunching numbers.

• You've opened and scaled new channels inside the performance mix(You Tube, search, influencer, organic, referral) and beyond it(TV, OTT, podcast, OOH, affiliate). From zero.

• You've expanded into new markets and made it work.

• You've owned pricing and discount architecture, with a track record you can point at.

• You've hired, led and developed senior people.
  
  You know how to build a growth org, and you raise the bar rather than fill seats.

• You're comfortable with a blank…