Fractional or Head of Marketing

We're not looking for a pure strategist who simply delegates work. Your team will consist of three people. This means you'll provide the strategic direction, manage partners effectively, and actively participate in day-to-day operations – by building AI systems that work for you.

Main topics

1. Demand Generation (Focus: MQLs & Pipeline)

• Paid Media:
  Managing the performance strategy for Meta & Google Ads – including close management of the external paid agency.
• Content, SEO & GEO:
  Building and managing a content engine with a clear focus on SEO and Generative Engine Optimization (GEO).
• Channels:
  Build You Tube & video formats as a sustainable channel.

2. Product & Lifecycle Marketing (Focus: Campaign Revenue)

• Go-To-Market:
  Develop and fully implement GTM concepts for upcoming product launches.
• Nurturing & Onboarding:
  Building and optimizing email marketing and automation strategies for long-tail accounts.
• Collaboration:
  
  Close cooperation with the CSM team for joint support and scaling of customer segments.

3. Brand, Organic & Events (Focus: Touchpoints, Reach & MQLs)

• Event strategy:
  Holistic event management – from presence at major industry conferences (sponsorship, speaking, trade fair booth) to the organization of compact event series for and with the sales team.
• Organic & Social:
  Hands-on management of Instagram & social media channels.
• Value Prop:
  Sharpening messaging, positioning, and tone of voice directly in the market.

During the first 3 months, you will gradually take on the following topics in close collaboration:

• Marketing all-rounder:
  Experience in B2B SaaS or Fintech with a growth mindset. You bring strategy but aren't afraid of operational implementation in a small team.
• Growth & Learner Mindset:
  Open to feedback, close guidance and sparring at the beginning, and the willingness to iterate quickly.
• AI-First Thinking:
  You use AI tools (prompting, content, workflows) as a matter of course to multiply the output of a 3-person team.
• Control & Execution:
  You can rigorously control external agencies (Paid) based on KPIs, but you also make things scientifically sound and competitive yourself when it comes to content, social media and lifecycle.
• Languages:
  
  Fluent in German and English.

• Competitive salary, performance-based and uncapped.
• 30 vacation days.
• Responsibility from day 1. No onboarding limbo.
• Access to the biggest events and personalities of the Creator Economy in the DACH region.
• Insider knowledge about how successful digital businesses really work.
• Individual coaching and further education that truly suits you.
• Free BVG ticket.
• Employee discounts (fitness, shopping and more).
• Company pension scheme with up to 30% employer contribution.
• A team that takes you seriously as a person, not just as a headcount.

We are an AI-driven company. This isn't just a buzzword. AI is how we build, learn, and move forward. Those who work here don't use intelligent technology as a tool, but as a way of working.

At ablefy, differences aren't a footnote, they're the point. Diverse personalities, backgrounds, and perspectives make us better. We don't tolerate discrimination. We mean it.

Not every qualification on this list is a must. If the role appeals to you and you believe you'll make our team better, apply.