CRM Lifecycle Manager Marketing - CRM

Join Readly!

Readly was built on a simple but powerful idea: that curious people should never have to choose between the publications they love and the ones they haven't discovered yet. One subscription. Thousands of titles. Journalism, culture, lifestyle, science, sport, and ideas from around the world, available on any screen, at any moment.

Readly is now part of Cafeyn Group
. With the acquisition of Readly's non-Nordic operations, Cafeyn further strengthens its position as the European leader in access to information – combining scale, technology, and deep local market expertise.

Together, the Group now operates across 15 markets, serves 2.5 million users, and provides access to more than 5,200 publications from 1,100 partner publishers.

Our mission?
To empower individuals with access to trusted, high-quality content that fosters personal growth and discovery. Whether it's through the comprehensive collection of news and features on Cafeyn & Readly, the digital publishing solutions of Milibris, the fun and educative content for children on Kidjo, or the collections for manga lovers by Mangas.io, Cafeyn Group stands at the forefront of digital content experiences.

We are looking for a hands-on CRM Lifecycle Manager to improve subscriber engagement and retention across our markets. You will own lifecycle campaigns and journeys in Braze, using customer data and experimentation to deliver measurable business results.

Engagement & Retention Strategy

• Develop and execute CRM strategies to increase subscriber engagement, strengthen retention, grow lifetime value (LTV), and reduce churn.

• Identify opportunities across the subscriber lifecycle to improve engagement and deliver relevant, personalized experiences.

Campaigns & Lifecycle Optimization

• Build, manage, and optimize personalized campaigns and automated journeys in Braze to engage subscribers at every stage of their lifecycle.

• Improve segmentation, messaging, and communication frequency to deliver the right message to the right audience at the right time.

Data, Insights & Experimentation

• Analyze subscriber behavior, campaign performance, and retention metrics to identify opportunities for improvement.

• Run A/B tests and use data-driven insights to optimize campaigns and measure their impact on engagement and retention.

• Monitor key performance indicators and translate findings into actionable recommendations.

Cross-functional Collaboration

• Partner with market managers to align engagement and retention initiatives with local needs and business objectives.

• Collaborate with data, customer support, and content teams to better understand subscriber needs and deliver experiences that drive long-term engagement.
  Innovation & Automation

• Explore opportunities to leverage AI and automation to improve campaign efficiency, personalization, and subscriber engagement.

• Continuously test new approaches and optimize CRM practices to strengthen long-term retention.

• 5+ years of experience in CRM, lifecycle, or retention marketing, ideally in a B2C subscription business.

• Fluency in English (German or/and French would be a plus)

• Hands-on Braze experience
  , including campaign building, segmentation, automated journeys, and data flows.

• Strong understanding of the subscriber lifecycle, retention strategies, LTV, engagement, and churn reduction.

• Analytical skills, with experience in performance reporting, dashboards, and data-driven decision-making.

• Experience with personalization, A/B testing, and campaign optimization to drive measurable results.

• Ability to translate business objectives into actionable CRM strategies and use cases.

• Strong collaboration skills, with experience working…