Publisher & Programs Manager - Content Operation

Location:

Berlin

Employment Type:

Regular

Job Code:

A185186A

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About the Team

The German Content Operations team partners with the country's leading creators, broadcasters, and digital publishers to accelerate content growth and scale on Tik Tok. This role sits at the critical junction of Publisher Management and Programs — acting as the connective tissue that ensures rights-holding publisher partners are effectively integrated into product rollouts, engagement programs, and cross-functional initiatives across the German market.

• Rights Holder Partnerships:
  Manage and deepen relationships with sports rights holders, federations, broadcasters, and digital publishers to drive content supply growth and platform integration.
• Content Acquisition & Onboarding:
  Support negotiations for content acquisition and new publisher onboarding, securing preferred platform positioning for premium sports content and IP.
• Content Supply Growth:
  Drive posting frequency and content volume from key rights holders and publishers, using data-driven strategies to accelerate growth and positioning.
• IP Integration & Activation:
  Work with rights-holding publishers to activate their IP across Tik Tok — including official account content, club and broadcaster video supply, and commercial sponsorship activation — maximizing the value of secured rights.
• Monetization & Commercial Value:
  Support strategies that enhance monetization opportunities and non-monetary value for rights-holding publishers, including ad credits and revenue-driving content formats.

• Program Development & Execution:
  Develop and execute locally relevant programs to drive publisher engagement — with a focus on sports IP activations and event-driven content campaigns.
• Localization & Adaptation:
  Contribute to the customization and adaptation of global programs to meet German market needs and cultural nuances, including locally owned tentpoles, community-building efforts, DEI initiatives, owned events, and educational sessions.
• Internal Stakeholder Navigation:
  Act as the central node across internal teams to navigate competing priorities, resolve blockers, and ensure rights holder and program objectives are advanced across all touchpoints.
• LIVE Ops
  
  Collaboration:
  
  Work closely with the LIVE Ops team to ensure rights holder content is integrated into live initiatives where applicable — aligning content calendars and coordinating real-time activations.
• Joint Strategy Development:
  Co-develop strategy with internal teams to identify opportunities where rights holder IP, platform features, and growth initiatives intersect — creating integrated go-to-market plans.
• Stakeholder Alignment:
  Drive alignment between rights holder partner goals and internal stakeholder KPIs, ensuring content supply, growth, and product adoption objectives are mutually reinforcing.
• Issue Resolution & Escalation:
  Navigate and resolve cross-functional issues spanning rights holder management, program execution, and internal stakeholder domains. Serve as the escalation point when partnerships encounter operational friction.

• Bachelor's degree (or equivalent) in Marketing, Communications, Business Administration, Media Studies, Sports Management, or a related field.
• 5+ years of experience in publisher/account management, program management, media partnerships, or sports rights management within the German digital or media ecosystem, with a proven track record of leading high-value partnerships and driving measurable growth.
• Deep understanding of the German sports and media rights landscape — including key leagues, federations,…