Head of Sales, SMBs

Kleinanzeigen is Germany’s largest re-commerce platform, combining unique inventory from C2C and B2C sellers with a simple, trusted and local buying experience. We have more than 300K active commercial sellers on Kleinanzeigen, the majority of them micro businesses, complemented by a fast-growing segment of SMBs, specialised dealers, and selected national brands with high-quality used inventory.

We are entering a new growth cycle: with more sophisticated pricing, API-based integrations, new PRO packages, and a revamped consultative sales motion, we aim to elevate our commercial seller ecosystem to the next level.

To achieve this, we are hiring a Head of Sales, who will build a high-performing, data-driven sales engine that can scale with our ambitions.

This is a hybrid role, our office is located in Berlin-Charlottenburg.

• Own the end-to-end commercial seller sales strategy and performance across Tele Sales, Inhouse Sales, Back Office, and Sales Marketing.

• Build a data-driven sales organisation with unified KPIs, forecasting models, dashboards, and a strong performance cadence.

• Lead, coach, and develop sales teams and sales agency partners, ensuring role clarity, target ownership, and high-quality execution.

• Drive strategic SMB growth supported by category pricing, new PRO packages, API integrations, and targeted sales motions.

• Strengthen our consultative sales motion through clear segmentation, tailored customer journeys, modern coaching frameworks, and consistent pipeline standards.

• Partner closely with Product, Analytics, Marketing, and Operations to align sales initiatives, inform product development, and enhance lead quality.

• Ensure scalable processes, operational excellence, and continuous improvement across all sales channels and supporting functions.

• You bring 8+ years of sales leadership experience, successfully steering both high-volume telesales and strategic SMB/mid-market sales teams.

• You are highly analytical, confident with forecasting, segmentation, complex datasets, KPI modelling, and performance diagnostics.

• You have deep experience managing outsourced sales agencies and driving accountability, quality, and productivity at scale.

• You excel at stakeholder alignment across GTM, Product, Data, and Marketing and thrive in a matrix environment.

• You have a track record of transforming teams toward value-based, consultative selling with strong pipeline and activity discipline.

• You are a strong communicator and talent developer, skilled at coaching teams through change, growth, and performance improvement.

• You are fluent in German and English and bring the leadership presence required to influence at senior levels.