Senior Product Marketing Manager

About Tide

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features we thrive on making data‑driven decisions to help SMEs save both time and money.

• Tide is available for UK, Indian, German and French SMEs
• Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly
• Over $200 million raised in funding
• Over 2500 Tideans globally – we’re diversity champions!
• We have offices in Central London with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India

Tide is the leading business financial platform founded in the UK empowering oversmall businesses to grow and succeed. Now expanding in Germany Tide offers innovative financial tools and services to sole proprietors, freelancers and SMEs. Our mission is to save business owners time and money enabling them to focus on what they do best – running their business.

Youll be joining a dedicated and dynamic team focused on driving Tide’s market success in Germany. The Tide Germany team is in an exciting growth phase bringing together professionals with deep expertise in fintech product development and local market dynamics. As part of this expanding team youll have the unique opportunity to shape Tide’s presence in Germany working collaboratively to deliver innovative solutions for small business owners.

This is your chance to play a pivotal role in establishing the foundation for our long‑term success in this key market.

We are seeking an exceptional Senior Product Marketing Manager to drive the growth of Tide’s business accounts and payment solutions. In this pivotal role you will lead product growth initiatives leveraging analytics, customer insights and market trends to position Tide as a leading financial partner for small businesses in Germany.

As the Senior Product Marketing Manager you will have end‑to‑end accountability for German revenues working closely with our Product Engineering and Marketing teams. Reporting directly to the Country Managing Director, your expertise in the German market, customer behaviour and regulatory landscape will be instrumental in shaping Tide’s offering and driving strategic growth.

• Revenue Ownership:
  Take ownership for driving revenue growth across product lines in Germany. Develop and execute strategies to meet revenue targets working closely with cross‑functional teams to ensure alignment between product offerings, pricing and go‑to‑market initiatives.
• Local Market Expertise:
  Collaborate with the product research teams to conduct local market research to uncover customer needs, analyse competitive dynamics and identify market opportunities. Translate these insights into actionable strategies to enhance Tide’s product offerings.
• Product Localization and Development:
  Collaborate with global product managers to design and launch products tailored to the German market. Lead initiatives to ensure local relevance and compliance while maintaining alignment with Tide’s global vision.
• Marketing and Sales Strategy:
  Work with regional marketing teams to develop and refine marketing and sales strategies for marketing the products in the German market. Monitor performance metrics and adapt plans to ensure we meet and exceed growth targets.
• Content and Collateral Creation:
  Produce high‑quality marketing and customer‑facing materials ensuring they are compliant with German regulations and resonate with local audiences.
• Operational Readiness and Go‑Live Support:
  Partner with the Operations team to ensure seamless product launches from final QA testing to internal training and ongoing support for new…