Senior Go-to-Market; GTM Manager; d​/fm

Company Overview

is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e‑bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month*. As a “one‑stop shop,” ’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

Based in Berlin‑Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do. If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.

As a Senior Go‑to‑Market Manager (d/f/m) at , you will be the driving force behind our most important launches and strategic initiatives. You’ll champion agile ways of working, foster a culture of inclusion and learning, and ensure that every GTM plan delivers measurable value for our customers and business. You’ll be a trusted sparring partner, a connector of people and ideas, and a hands‑on leader who isn’t afraid to step in and make things happen.

You will report to the Head of Go‑To‑Market. This is a hybrid position based in Berlin, Charlottenburg, offering flexibility to work both remotely and in‑office.

• Proven GTM Leadership
  : 5‑8+ years of experience leading go‑to‑market processes for major product releases and value creation initiatives in digital marketplaces, B2B software, Ad‑Tec or classifieds companies.
• Cross‑Functional Connector
  :
  Demonstrated ability to unite Sales, Marketing, Customer Service, and Product teams to deliver seamless client experiences and maximize engagement.
• Strategic Problem Solver
  :
  Skilled at raising critical questions, challenging assumptions, resolving gaps, and driving initiatives forward with proactive leadership.
• Stakeholder Champion
  :
  Strong communicator who builds trust‑based, transparent relationships across all levels and disciplines, ensuring effective collaboration and alignment.
• Agile & Tech‑Savvy
  :
  Business‑proficient in English (German a plus), comfortable working with modern collaboration and analytics tooling; excited about AI‑assisted workflows, and a passion for data‑driven, agile ways of working.
• Optional & a Big plus
  :
  Experience / deep understanding of the German automotive & dealer ecosystem (car dealership workflows, relevant tools, and digitization challenges). A B2B Product Marketing expertise.
• Languages
  :
  Business‑proficient English is required;
  German is a plus, but not a must.

• Drive the end‑to‑end go‑to‑market process across all functions for major product releases and commercial initiatives (revenue, adoption, retention), ensuring initiatives are delivered on time, within scope, and to the highest standards.
• Build deep knowledge of the product to be launched, enabling you to drive decisions through clear proposals, trade‑offs, and escalation and to make informed decisions that keep projects on track and aligned with business goals.

• Actively connect Sales, Marketing, Customer Service, and Product teams to deliver a seamless client experience and maximize engagement at every touchpoint.
• Foster a collaborative, agile environment that supports team well‑being, encourages fast feedback loops, and adapts ways of working to optimise outcomes.

• Raise and address essential questions to strengthen GTM plans, align stakeholders, and close process gaps—challenging assumptions and surfacing the right issues.
• Take proactive leadership to identify and resolve critical gaps, stepping in as needed to maintain momentum and deliver results.

• Cultivate strong, trust‑based relationships with stakeholders at all levels, including Product, Tech, Design, Sales, and Commercial Leads.
• Build and maintain stakeholder maps, clarify roles and…