General Manager, Commercial; Accounting and Banking

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants. Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe. We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive. If this sounds like somewhere you want to grow, we'd love to hear from you.

Germany is Shine's largest opportunity. Two products lines operate here under three established brands: sevdesk by Shine (accounting and invoicing), Shine invoicing, and Kontist by Shine (business banking); serving the self‑employed, micro‑businesses, and small companies. The mandate for this role is to bring them together into one market business: one commercial strategy, one budget, and one go‑to‑market story, with a single person accountable for the result.

It is a build role at a decisive moment for the category. Digitisation of accounting and invoicing across the German SME market is accelerating, with mandatory e‑invoicing rolling out through 2027 and 2028, a structural tailwind for the whole sector. Shine, backed by Silver Lake, is consolidating a set of strong European brands into a single platform spanning banking, invoicing, and accounting.

The General Manager for Germany owns how that comes together.

Run the market as one business. Shine has two product lines active in Germany. Your job is to make them win as a single market: one number, one budget, one go‑to‑market story. You are the single accountable owner of total German revenue. You hold the full‑market commercial budget and decide how it is spent, across both subscription and banking economics. You lead the entire local commercial team.

The Business Unit Leads run the products. You run the market.

Your responsibilities will include:

WHAT YOU OWN:

• The market number. You are the single accountable owner of total German revenue across every product line, against plan.
• The full‑market commercial budget. You hold the market envelope and set how it is deployed across product lines and channels to hit the number.
• Blended market CAC and payback, and the efficiency of the market's total commercial spend.
• The local commercial team, country marketing, customer success, and market‑level partnerships.
• The customer relationship at market level, across the full portfolio.
• Market coherence: one go‑to‑market story across three established brands.

WHAT YOU DECIDE

• How the market budget deploys across product lines and channels to hit plan.
• Local pricing, within global pricing policy.
• Which products to lean into or hold in the market, within portfolio strategy.
• Local hiring within the approved headcount plan.

WHAT IS NOT YOURS

• The global product roadmap. That sits with the global product organisation.
• Product‑line execution…