Senior Product Manager; F​/M​/X

At ablefy, we believe passion can turn into a career for anyone. With ablefy.io, we give coaches, consultants, creators, and entrepreneurs everything they need to build and sell digital products online — simply and efficiently. 70,000+ entrepreneurs already trust us to power their business.

Born in 2015, ablefy has grown into a true all-in-one solution — courses, memberships, payments, e-ticketing, and more. We take care of the hard stuff, so our users can focus on what truly matters: growing their business.

Today we’re the #1 platform for coaches and creators in the DACH region — and we’re not slowing down. That’s where you come in.

Our mission; to build software that empowers everyone to start, run and grow a successful digital business - borderless, is supported by our high performance principles that are crucial to our success:

• Radical Collaboration
• Constructive confrontation
• Adaptive execution
• Collective ambition
• Evolving expertise
• Empathetic leadership

Digital businesses on ablefy earn through several revenue streams — online courses, memberships, webinars, community, services, and more. Each is a product in its own right; together they let a business run everything it sells in one place. All of them run on one shared commerce core, so every product can sell, bill, and pay out from day one. What sits on top — how businesses set up and make money with these products, and why their customers buy, engage, and stay — is where you come in.

You’ll own several of these revenue streams end to end.

This is a judgment‑led role. Strategy, prioritisation, and the numbers are the core of it. What makes it different from a classic PM job is the ownership: you own the commercial impact of your revenue streams, not the roadmap that led to it. Decisions are backed by data you pulled and customer understanding you built yourself, and you keep iterating after launch rather than moving to the next thing.

The team is AI‑first — modern stack, short cycles, and a process built to ship fast. AI also changes what gets built — what's worth improving, what needs rebuilding, and when the honest answer is to pivot. Every decision here starts with what's newly possible, not with what could be a little better.

• Set the direction for your revenue streams — who we serve, how we’re different, what we build in which order — and own the product KPIs and the no’s behind them
• Own them end to end — from a business’s onboarding and first setup, to the moment their customer buys, to the reason that customer stays
• Bring leadership into the strategy early, work across neighbouring revenue streams so the suite stays one product, and keep everyone current on what’s changing and why

• Know first‑hand how digital businesses make money with these products — from talking to them and their customers, not from assumptions: how they price, package, and combine them, like a webinar that sells a course or a community that keeps members paying — and build for what grows their revenue
• Optimise for conversion, customer lifetime value, and engagement that retains — customer onboarding, activation, notifications, mobile. Every decision is judged by whether it moves those numbers
• Lead go‑to‑market for what you ship — positioning, packaging, launch — and own the impact after release, not the feature: adoption, the metric it was meant to move, and what you do when it doesn’t

• Rethink your products from what’s newly possible: what a course or membership is worth once making content stops being hard, which work AI agents should take off our customers’ hands, and what shouldn’t exist anymore
• Build API‑first — usable by our customers and by AI agents — and hold the…