Head of Pricing & Monetization f​/m​/d

Immowelt is one of Europe’s leading real estate marketplaces and one of the flagship consumer platforms of AVIV Group — Europe’s largest real estate technology company, backed by KKR. With over 10M+ monthly users, 1M+ active listings, and unmatched data assets across agencies, developers, and consumers, Immowelt sits at the heart of Europe’s most ambitious real estate digital transformation.

Our mission is bold and simple:
Unlock everyone’s perfect place. Pricing is a critical strategic lever in AVIV’s 2030 ambition, shaping how we monetize value, deepen customer loyalty, and create sustainable growth across a rapidly evolving market.

The Head of Pricing & Monetization (f/m/d) will be the end-to-end owner of Immowelt’s monetization strategy across subscriptions, dynamic pricing models, value-based packages, add-ons, and new revenue streams. This leader builds the framework for profitable, scalable, and sustainable pricing
, ensuring Immowelt maximizes value creation while protecting customer lifetime value and minimizing churn.

The mission is to:

• Create a holistic monetization strategy covering both areas where Immowelt leads the market and areas where it is structurally weaker.
• Design, test, and scale data-driven pricing models that reflect liquidity, demand, segment value, and customer economics.
• Drive continual optimisation through experimentation, behavioural insights, and commercial performance data.
• Build strong alignment across Sales, Product, Finance, and GTM to ensure pricing strategy translates into measurable business results.

• Build a 12–36 month monetization roadmap aligned with Germany’s strategy and Group pricing architecture.
• Oversee the pricing performance KPIs
  : ARPA, MRR growth, net retention, churn, margin impact.
• Develop dynamic pricing models leveraging liquidity, demand, inventory depth, and customer cohort behaviour.
• Define clear tiering, bundling, segmentation, and value-based pricing across agency, developer, and pro customer types.
• Identify weak spots in the portfolio and design corrective monetization plays to unlock underpenetrated segments.

• Lead evolution of subscription models
  , ensuring optimal balance of predictability for customers and scalability for Immowelt.
• Partner with Product & Data Science to refine feature‑vs‑usage‑based monetisation
  , lead scoring, and pricing signals.
• Own pricing governance for new business lines
  , add‑ons, premium visibility, data products, and media services.

• Build a scientific experimentation framework (A/B tests, elasticity modelling, behavioural pricing).
• Monitor customer cohorts and predict churn risk
  , integrating early‑warning pricing triggers.
• Translate insights into rapid iterations of pricing, packaging, and promotions.

• Partner with Sales leadership to ensure pricing lands clearly and credibly with agencies and developers.
• Develop playbooks, calculators, objection‑handling, and performance dashboards.
• Collaborate with Finance on forecasting, scenario planning, and revenue modelling.
• Act as the German advocate in Group pricing councils, influencing platform‑wide monetisation evolution.

• Run monthly Pricing reviews with leadership stakeholders to track impact and adjust strategy.
• Manage cross‑functional OKRs linked to revenue, retention, churn, and customer value perception.

• ARPA growth & Net New MRR
• Net Revenue Retention (NRR) & gross churn
• Pricing adoption & mix across segments
• Elasticity‑driven revenue uplift and experiment win rate
• Customer value perception (NPS,…