Digital Product Manager

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At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Berlin, Germany

Purpose of the Job

The Digital Product Manager is a customer-focused, commercially minded and data-driven product leader responsible for the vision, strategy, delivery, optimisation and scaling of digital products across Sonova’s B2C ecosystem. The role owns the end-to-end product lifecycle, from discovery and prioritisation through delivery, adoption and continuous improvement, ensuring that digital experiences solve meaningful customer and business problems. Working across global and local teams, the Product Manager translates strategic objectives and user insight into scalable capabilities that create measurable customer value, operational efficiency and business growth.

Tasks & Responsibilities

• Product vision and strategy:
  Define and communicate a clear product vision, value proposition and outcome-based roadmap aligned with customer needs, business priorities and the broader digital experience strategy.
• End-to-end Product ownership:
  Own the product lifecycle from discovery, validation and business case development through design, delivery, launch, adoption, optimisation and retirement.
• Customer experience and discovery:
  Champion a customer-first approach using research, journey mapping, personas, accessibility principles and behavioural data to identify unmet needs and reduce friction across digital journeys.
• Roadmap and backlog management:
  Translate strategy into measurable product outcomes, prioritised initiatives, epics, user stories and acceptance criteria. Maintain a transparent backlog and make evidence-based trade-off decisions.
• Agile delivery leadership:
  Lead product planning, refinement, sprint and release activities in close partnership with UX, engineering, content, analytics, architecture, quality assurance and business stakeholders.
• Performance and optimisation:
  Define product KPIs and measurement plans. Monitor adoption, engagement, conversion, satisfaction, reliability and business impact, and use insights, experimentation and A/B testing to drive continuous improvement.
• Global-local scaling:
  Partner with global, regional and local teams to capture market requirements, manage configuration needs and scale reusable capabilities while balancing consistency with relevant localisation.
• Technology and integration:
  Collaborate with IT and architecture teams to ensure secure, reliable and scalable integrations across web, app, CRM, content, booking, analytics and other relevant platforms.
• Data, privacy and compliance:
  Ensure products meet applicable privacy, consent, security, accessibility, regulatory and data-quality requirements, with clear governance and traceability throughout the product lifecycle.
• Innovation and AI:
  Identify and validate opportunities to apply AI, automation and emerging technologies where they create demonstrable customer or business value and can be deployed responsibly.
• Stakeholder…