Global Product Marketing Manager

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:

• Build Trust:We set the standard for skincare, transparency, and shared knowledge.

• Be Bold:We lead through innovation and by challenging the status quo.

• Act with Kindness:We operate with respect and care—for our customers, colleagues, and the planet.

• Create Community:We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our team spans North America, Australia/New Zambia, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well‑being at every stage:

• Generous paid time off, including time off to volunteer

• Learning and development resources to support personal and professional growth

• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products

• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)

• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District

• Did we mention we’re a dog-friendly office?

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross‑functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.

The Global Product Marketing Manager will be responsible for global product marketing, new product performance tracking, portfolio management to drive global brand performance of this high growth omnichannel brand and will play a critical role in managing overall product portfolio growth.

• Develop new product launch concepts to drive category growth globally.

• Create compelling positioning and stories that satisfy white space in Paula’s Choice’s portfolio and is innovative in the marketplace to drive growth.

• Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.

• Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition.

• Analyze the potential of new products, making recommendations based on sales and profit analysis.

• Drive and manage all aspects of NPLs including insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality /cannibalization analysis, and prepare presentation/updates at stage gate.

• Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization.

• Development and presentation of strategies to senior management.

• Lead cross‑functional team to overcome executional and logistical hurdles to meet aggressive in‑market timing.

• Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment.

• Manage pricing strategy;
  Provide regular competitive benchmarks analysis and proposal for price adjustments.

• Manage annual price increases in collaboration with Finance to present to leadership…