Global Marketing Director, Epoxy

Overview

Global Marketing Director, Epoxy at Westlake is a global leadership role responsible for the development and execution of strategic marketing initiatives across global markets and customer segments for Westlake Epoxy. The role shapes market and portfolio strategy, identifies growth opportunities—organic and inorganic—and strengthens competitive positioning through data-driven insights and strategic analysis.

This role requires a proven strategic thinker with deep experience in B2B marketing, market research, M&A strategy, and customer segmentation in an industrial or manufacturing environment. The successful candidate will lead a global team of marketing and industry segment professionals to deliver volume growth and margin expansion, and will collaborate cross-functionally with executive leadership, commercial, product management, and operations teams to align strategic vision with operational capabilities.

• Strategic Marketing & Segmentation
  • Lead a global team to implement global strategic marketing plans segmented by industry, region and customer type.
  • Define value propositions and go-to-market strategies tailored to key market segments and customers.

• Market Research & Analysis
  • Lead market research efforts to monitor competitive dynamics, customer trends, emerging technologies, and regulatory developments.
  • Use market research to inform product development, application development, and business development objectives.
  • Perform value chain and ecosystem analysis to identify opportunities and threats.

• Inorganic Growth & M&A Strategy
  • Develop options for inorganic growth, using exploration domains and hypothetical strategies.
  • Identify and evaluate inorganic growth opportunities, including joint ventures, partnerships, and acquisitions that fit within these exploration domains.
  • Develop and maintain a pipeline of M&A targets aligned with strategic priorities.
  • Support due diligence and integration planning in collaboration with Corporate and Business Unit leadership.

• Strategic Planning & Business Analysis
  • Lead the annual business strategy process, coordinating inputs across global regions and functions.
  • In coordination with product management, conduct strategic assessments of key assets, customer segments, and product lines to inform investment decisions.
  • In coordination with commercial management, assess profitability of customer accounts, distribution channels, and product platforms as part of strategic planning process.
  • In coordination with regional business directors and global finance leader, develop the annual and 5-year business plan for the strategic planning process.

• People Leadership
  • Develop and coach employees to increase the capability of the organization.
  • Set goals, assess performance, and provide constructive feedback.
  • Build a collaborative team with capability and flexibility to shift between projects and initiatives.

• Channel Strategy
  • Identify strategic options to drive profitable growth with channel members, including incentives and performance metrics.
  • In coordination with regional business directors, develop tailored strategies for managing medium and small customers, including segmentation, value proposition development, pricing approaches, and service models.

• Competitive Intelligence
  • Establish a structured competitive intelligence process to track key competitors’ strategies, pricing moves, product launches, and acquisitions.
  • Translate competitive insights into tactical countermeasures and strategic positioning.

• Enterprise Risk Management
  • For the Epoxy Business Unit, develop an enterprise risk management (ERM) matrix by identifying, assessing, and prioritizing business risks.
  • In coordination with business leadership, develop mitigation strategies for top business risks.

• Megatrends & Scenario Planning
  • Identify global megatrends (e.g., digitization, regional shifts in production, energy transition, sustainability, circularity) and assess their potential impact on future business cases.
  • Identify growth opportunities that may be generated by external trends and investigate new product offerings.
  • Develop strategic scenarios and corresponding business responses.

• Brand and Portfolio…