Global Segment Manager – Customer Segments & Strategic Marketing (f​/m​/d

Global Customer Segment Manager – Strategic Marketing (f/m/d)

For our Group Sales & Marketing function, we are looking for a Global Customer Segment Manager – Strategic Marketing (f/m/d). In this role, you will work as part of our Strategic Marketing and Segment Management team, focusing on customer and market segments across Mobility, Construction and Industry. You will translate market, customer and competitor insights into segment strategies, go‑to‑market priorities, application roadmaps and sales enablement input.

• Define global strategy for dedicated market segments
• Enable and drive profitable growth of respective market segments
• Own omni‑channel go‑to‑market strategy, target groups and value proposition for assigned market segments
• Continuously monitor markets, adjust segment strategy where required and derive root causes for budget deviations
• Represent the market segment globally as expert within the matrix organization, towards management and cross‑functional stakeholders
• Act as ambassador for the market segment, related customer groups and salesforce
• Define and drive growth plans; align growth initiatives across functions and with local counterparts
• Guide and steer local Segment Experts across Europe
• Monitor and support local execution of go‑to‑market strategies and steer KPIs on financial and strategic progress
• Ensure consistency between sales budgets, strategic priorities and go‑to‑market activities

• Successfully completed university studies (Diploma/Master’s degree)
• Several years of experience in strategy, marketing or commercial steering/controlling
• Experience in an international environment
• Several years of project management and/or leadership experience in complex organizational structures
• Sound experience and ideally a network within the construction and/or automotive aftermarket industry
• B2B sales understanding and customer‑centric mindset
• Strong problem‑solving capabilities in a structurally changing environment
• Very good analytical, presentation, communication and persuasion skills, combined with commitment and flexibility
• Team‑oriented personality with the ability to challenge, align and drive change in complex organizations
• Entrepreneurial mindset and hands‑on mentality
• Fluent German and English skills, written and spoken

• Job bike leasing (Job Rad)
• Commuting allowance
• Wellpass membership & corporate benefits
• Company pension scheme
• Opportunities for further training
• Technically modern equipped workplace
• Free beverages and fresh fruit at the workplace
• Company restaurant in Künzelsau or meal vouchers in Cologne
• Attractive conditions for our products in the BERNER online shop